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- ISBN:9787564635695
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:245页
- 出版时间:2017-06-01
- 条形码:9787564635695 ; 978-7-5646-3569-5
内容简介
本书是在旅游产业蓬勃发展的背景下推出的一部反映大旅游业前沿成果的专业英语教材, 旨在培养学生运用专业英语从事旅游服务、旅游管理、并进行初步的旅游研究的能力, 全书的15个单元, 从服务哲学入手, 既涵盖了旅游业传统的旅行、食宿、景区等业务领域和旅游产品、旅游营销等商业活动。
目录
Unit 1 Service
PART I TEXT
Text A What Are Services?
Text B Service Level Agreement: Consequences for Non-performance
PART II DIALOGUE
Dialogue 1 Applying for a Visa
Dialogue 2 Booking Tickets
PART III GOOD TO KNOW:Transportation Terms
PART IV EXERCISES
Unit 2 Tourism
PART I TEXT
Text A Defining Tourism
Text B Tourism, Good or Bad
PART II DIALOGUE
Dialogue 1 Changing Foreign Currency
Dialogue 2 Taking a Taxi
PART III GOOD TO KNOW:At the Airport
PART IV EXERCISES
Unit 3 Transportation and Travel Services
PART I TEXT
Text A Airline Services
Text B Travel Services
PART II DIALOGUE
Dialogue 1 At the Information Desk
Dialogue 2 Security Check
PART III GOOD TO KNOW:Business Service
PART IV EXERCISES
Activity 1 Workshop 1.New Headline
Unit 4 Hospitality Industry
PART I TEXT
Text A You Are What You Eat
Text B Hostel
PART II DIALOGUE
Dialogue 1 Going Through Security
Dialogue 2 Announcements at the Gate
PART III GOOD TO KNOW.In the Restaurant
PART IV EXERCISES
Unit 5 Tourism Attraction
PART I TEXT
Text A Touring round Banff
Text B Tourism Attraction
PART II DIALOGUE
Dialogue 1 On the Plane: Captain's Announcement
Dialogue 2 On the Plane: Having Meal
PART III GOOD TO KNOW:The Types of Luggage
PART IV EXERCISES
Unit 6 Tourist Product
PART I TEXT
Text A The Silk Road, from Xi'an to Kashgar
Text B Banpo Museum
PART II DIALOGUE
Dialogue 1 Immigration Formalities
Dialogue 2 Luggage Claiming
PART III GOOD TO KNOW:Maintenance and Safety
PART IV EXERCISES
Activity 2 Spot Survey and Class Presentation I: Incoming Tourists'Overall Impression on China
Unit 7 Tourism Marketing
PART I TEXT
Text A Tourism Marketing
Text B Accor Launches Backpacker Brand
PART II DIALOGUE
Dialogue 1 Customs Clearance(A)
Dialogue 2 Customs Clearance(B)
PART III GOOD TO KNOW:Housekeeping
PART IV EXERCISES
Unit 8 Communication
PART I TEXT
Text A Developing Interpersonal Skills
Text B The Concept of "Face" in Chinese-American Interaction
PART II DIALOGUE
Dialogue 1 Reserving a Room
Dialogue 2 Arranging the Luggage
PART III GOOD TO KNOW:Chinese Traditional Items
PART IV EXERCISES
Unit 9 Special Interest Tours
PART I TEXT
Text A Virtual Tourism
Text B Adventure Tours in Antarctica
PART II DIALOGUE
Dialogue 1 Tidying the Room
Dialogue 2 Laundry Service
PART III GOOD TO KNOW:Cashier's Terms
PART IV EXERCISES
Activity 3 Workshop 2:The Ski Resort
Unit 10 Sports and Outdoor Activities
PART I TEXT
Text A Backpacking
Text B Sport Tourism
PART II DIALOGUE
Dialogue 1 Room Service
Dialogue 2 About the Use of Safe-Deposit Box
PART III GOOD TO KNOW:Chinese Art
PART IV EXERCISES
Unit 11 Leisure and Recreation
PART I TEXT
Text A Elephant Tourism in Laos
Text B Cruise
PART II DIALOGUE
Dialogue 1 Additional Bed
Dialogue 2 Daily Items
PART III GOOD TO KNOW.Switchboard
PART IV EXERCISES
Unit 12 Ecotourism
PART I TEXT
Text A Ecotourism
Text B The Role of Ethics in Ecotourism
PART II DIALOGUE
Dialogue 1 Maintenance Service
Dialogue 2 Lodging a Complaint at a Hotel
PART III GOOD TO KNOW:Ancient Chinese Architecture
PART IV EXERCISES
Activity 4 Spot Survey and Classroom Presentation 2..Museum Visitors' Survey
Unit 13 Tourism Culture
PART I TEXT
Text A What Is Religion?
Text B Films in Contemporary China
PART II DIALOGUE
Dialogue 1 Booking a Table
Dialogue 2 Having Western Food
PART III GOOD TO KNOW:Sports Items
PART IV EXERCISES
Unit 14 Tourism Impact
PART I TEXT
Text A Social Impacts of Tourism
Text B Ecological Impacts of Tourism
PART II DIALOGUE
Dialogue 1 Booking Tickets for Shows
Dialogue 2 In the Fitness Center
PART III GOOD TO KNOW:Public Transportation
PART IV EXERCISES
Unit 15 Tourism Sustainability
PART I TEXT
Text A Tourism Development in Cyprus Needs to Be Sustained
Text g The Tourist as Target: Direct Victim of Political Instability
PART II DIALOGUE
Dialogue 1 Hairdressing
Dialogue 2 Booking Facilities and Personnel
PART III GOOD TO KNOW:Chinese Dishes
PART IV EXERCISES
Activity 5 Theme Trail Design for a Target City——Take Boston's Freedom Trail as a Template
Appendix Tourism Links
REFERENCES
PART I TEXT
Text A What Are Services?
Text B Service Level Agreement: Consequences for Non-performance
PART II DIALOGUE
Dialogue 1 Applying for a Visa
Dialogue 2 Booking Tickets
PART III GOOD TO KNOW:Transportation Terms
PART IV EXERCISES
Unit 2 Tourism
PART I TEXT
Text A Defining Tourism
Text B Tourism, Good or Bad
PART II DIALOGUE
Dialogue 1 Changing Foreign Currency
Dialogue 2 Taking a Taxi
PART III GOOD TO KNOW:At the Airport
PART IV EXERCISES
Unit 3 Transportation and Travel Services
PART I TEXT
Text A Airline Services
Text B Travel Services
PART II DIALOGUE
Dialogue 1 At the Information Desk
Dialogue 2 Security Check
PART III GOOD TO KNOW:Business Service
PART IV EXERCISES
Activity 1 Workshop 1.New Headline
Unit 4 Hospitality Industry
PART I TEXT
Text A You Are What You Eat
Text B Hostel
PART II DIALOGUE
Dialogue 1 Going Through Security
Dialogue 2 Announcements at the Gate
PART III GOOD TO KNOW.In the Restaurant
PART IV EXERCISES
Unit 5 Tourism Attraction
PART I TEXT
Text A Touring round Banff
Text B Tourism Attraction
PART II DIALOGUE
Dialogue 1 On the Plane: Captain's Announcement
Dialogue 2 On the Plane: Having Meal
PART III GOOD TO KNOW:The Types of Luggage
PART IV EXERCISES
Unit 6 Tourist Product
PART I TEXT
Text A The Silk Road, from Xi'an to Kashgar
Text B Banpo Museum
PART II DIALOGUE
Dialogue 1 Immigration Formalities
Dialogue 2 Luggage Claiming
PART III GOOD TO KNOW:Maintenance and Safety
PART IV EXERCISES
Activity 2 Spot Survey and Class Presentation I: Incoming Tourists'Overall Impression on China
Unit 7 Tourism Marketing
PART I TEXT
Text A Tourism Marketing
Text B Accor Launches Backpacker Brand
PART II DIALOGUE
Dialogue 1 Customs Clearance(A)
Dialogue 2 Customs Clearance(B)
PART III GOOD TO KNOW:Housekeeping
PART IV EXERCISES
Unit 8 Communication
PART I TEXT
Text A Developing Interpersonal Skills
Text B The Concept of "Face" in Chinese-American Interaction
PART II DIALOGUE
Dialogue 1 Reserving a Room
Dialogue 2 Arranging the Luggage
PART III GOOD TO KNOW:Chinese Traditional Items
PART IV EXERCISES
Unit 9 Special Interest Tours
PART I TEXT
Text A Virtual Tourism
Text B Adventure Tours in Antarctica
PART II DIALOGUE
Dialogue 1 Tidying the Room
Dialogue 2 Laundry Service
PART III GOOD TO KNOW:Cashier's Terms
PART IV EXERCISES
Activity 3 Workshop 2:The Ski Resort
Unit 10 Sports and Outdoor Activities
PART I TEXT
Text A Backpacking
Text B Sport Tourism
PART II DIALOGUE
Dialogue 1 Room Service
Dialogue 2 About the Use of Safe-Deposit Box
PART III GOOD TO KNOW:Chinese Art
PART IV EXERCISES
Unit 11 Leisure and Recreation
PART I TEXT
Text A Elephant Tourism in Laos
Text B Cruise
PART II DIALOGUE
Dialogue 1 Additional Bed
Dialogue 2 Daily Items
PART III GOOD TO KNOW.Switchboard
PART IV EXERCISES
Unit 12 Ecotourism
PART I TEXT
Text A Ecotourism
Text B The Role of Ethics in Ecotourism
PART II DIALOGUE
Dialogue 1 Maintenance Service
Dialogue 2 Lodging a Complaint at a Hotel
PART III GOOD TO KNOW:Ancient Chinese Architecture
PART IV EXERCISES
Activity 4 Spot Survey and Classroom Presentation 2..Museum Visitors' Survey
Unit 13 Tourism Culture
PART I TEXT
Text A What Is Religion?
Text B Films in Contemporary China
PART II DIALOGUE
Dialogue 1 Booking a Table
Dialogue 2 Having Western Food
PART III GOOD TO KNOW:Sports Items
PART IV EXERCISES
Unit 14 Tourism Impact
PART I TEXT
Text A Social Impacts of Tourism
Text B Ecological Impacts of Tourism
PART II DIALOGUE
Dialogue 1 Booking Tickets for Shows
Dialogue 2 In the Fitness Center
PART III GOOD TO KNOW:Public Transportation
PART IV EXERCISES
Unit 15 Tourism Sustainability
PART I TEXT
Text A Tourism Development in Cyprus Needs to Be Sustained
Text g The Tourist as Target: Direct Victim of Political Instability
PART II DIALOGUE
Dialogue 1 Hairdressing
Dialogue 2 Booking Facilities and Personnel
PART III GOOD TO KNOW:Chinese Dishes
PART IV EXERCISES
Activity 5 Theme Trail Design for a Target City——Take Boston's Freedom Trail as a Template
Appendix Tourism Links
REFERENCES
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