剑桥标准商务英语教程-第2版-中级.学生用书

Human resources Unit 1 Staff development and training /8-11 Unit 2 Job descriptions and job satisfaction /12-15 Unit 3 Getting the right job /16-19 Unit 4 Making contact /20-23 Grammar workshop 1(Unit 1-4) /24-25 Marketing Unit 5 Breaking into the market /26-29 Unit 6 Launching a product /30-33 Unit 7 A stand at a trade fair /34-37 Unit 8 Being persuasive /38-41 Grammar workshop 2(Unit 5-8) /42-43 Entrepreneurship Unit 9 Starting a business /44-47 Unit 10 Financing a start-up /48-51 Unit 11 Expanding to Europe /52-55 Unit 12 Presenting your business idea /56-59 Grammar workshop 3(Unit 9-12) /60-61 Business abroad Unit 13 Arranging business travel /62-65 Unit 14 Business conference /66-69 Unit 15 Business meeting /70-73 Unit 16 Spending the sales budget /74-77 Grammar workshop 4(Unit 13-16) /78-79 Change Unit 17 School media and business /80-83 Unit 18 Business and the environment /84-87 Unit 19 A staff survey /88-91 Unit 20 Offshoring and outsourcing /92-95 Grammar workshop 5(Unit 17-20) /96-97 Customer relations Unit 21 Customer satisfaction and loyalty /98-101 Unit 22 Communication with customers /102-105 Unit 23 Corresponding with customers /106-109 Unit 24 Business across cultures /110-113 Grammar workshop 6(Unit 21-24) /114-115 Writing reference /116 Word lists /125 Exam skills and Exam practice/133-165 Contents of exam section /133 Answer key /166 Transcripts /184