商务英语导学与实践

1星价 ¥30.7 (7.3折)

2星价￥30.7 定价￥42.0

作者：秦伟

出版社：上海交通大学出版社

本类榜单：外语

分类：外语 > 口语、实用英语

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ISBN：9787313190734
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：16开
页数：183
出版时间：2018-03-01
条形码：9787313190734 ; 978-7-313-19073-4

内容简介

　　《商务英语导学与实践》以真实商务情境和商务英语的阅读与视听材料为基础，将商务英语听、说、读、写、译五项技能训练贯穿于全书各个模块，为学习者提供了鲜活的语言体验。教材有针对性地提炼重要商务知识点并进行简明讲解，帮助学习者习得正确规范的商务英语术语和得体地道的商务英语表达，体现对单元所学知识的迁移和应用，有效引导学习者学习基础商务知识，综合运用商务英语语言进行表达，以期培养学习者商务英语语用能力、沟通合作意识和跨文化交际能力，提升学习者的英语语言应用能力和综合素质。

Unit 1 Job Interview
Part Ⅰ Detailed Studies of the Texts
Text ATips for Acing a Job Interview
Text BBad Job Interviews： What Went Wrong?
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 2 Business Etiquette
Part ⅠDetailed Studies of the Texts
Text A Business Etiquette for Corporate Events
Text BHow to Master Business Etiquette it/New Zealand
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 3 Business Travel
Part ⅠDetailed Studies of the Texts
Text AHow to Organize a Travel Itinerary
Text BInternational Business Travel —— Dos and Don'ts
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part VListening Practices

Unit 4 Business Meeting
Part ⅠDetailed Studies of the Texts
Text AHow to Write an Agenda for a Meeting
Text BRunning Business Meetings
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing“
Part ⅤListening Practices

Unit 5 Product and Company Presentation
Part ⅠDetailed Studies of the Texts
Text AHow to Create a Powerful Sales Presentation
Text BThe Perfect Presentation： Materials
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 6 Sales and Marketing
Part ⅠDetailed Studies of the Texts
Text AWhat Is the Difference Between Marketing and Sales?
Text BPowerful Content Marketing Stories
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 7 Business Negotiation
Part ⅠDetailed Studies of the Texts
Text AHow to Negotiate a Job Offer
Text BHow to Know When You Should Walk Away from a Negotiation
Part Ⅱ Reading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 8 Business Culture
Part ⅠDetailed Studies of the Texts
Text ACulture Is a Firing Offense
Text BDoing Business in Canada
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices
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