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武汉大学出版社商务英语函电/何进水

武汉大学出版社商务英语函电/何进水

1星价 ¥20.9 (7.2折)
2星价¥20.9 定价¥29.0
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  • ISBN:9787307202788
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:其他
  • 页数:183
  • 出版时间:2017-05-01
  • 条形码:9787307202788 ; 978-7-307-20278-8

本书特色

本书为高职高专商务英语专业教材,全书有14个单元,每个单元围绕一个话题展开,内容涉及商务关系的建立、报盘与还盘、装运、报关、仲裁等整个商务流程。本书的特点是语料浅显易懂、练习安排丰富活泼,非常便于学生掌握所学的知识。本书的目的就是帮助广大学生了解商务、经贸专业基础知识,掌握商务函电的写作技巧,不断提高实践运用能力。

内容简介

本书为高职高专商务英语专业教材,全书有14个单元,每个单元围绕一个话题展开,内容涉及商务关系的建立、报盘与还盘、装运、报关、仲裁等整个商务流程。本书的特点是语料浅显易懂、练习安排丰富活泼,很好便于学生掌握所学的知识。本书的目的就是帮助广大学生了解商务、经贸专业基础知识,掌握商务函电的写作技巧,不断提高实践运用能力。

目录

Unit 1 Introduction of Business English Letters Part One Basic Requirements of Effective Business Letter Writing Part Two Parts of a Business English Letter Part Three Format and Structure of a Business English Letter Part Four How to Address an English Letter Envelope Part Five About E-mail and Fax Part Six Exercises Unit 2 Establishment of Business Relations Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 3 Credit Investigation Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 4 Enquiry Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 5 Offer and Counter-offer Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 6 Conclusion of Business Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 7 Order and Contract Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 8 Payment (1) Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 9 Payment (2) Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 10 Packing Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 11 Shipment Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 12 Insurance Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 13 Complaint, Claim and Settlement Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises Unit 14 Agency Part One Background Knowledge Part Two Sample Letters Part Three Writing Tips Part Four Typical Sentences Part Five Exercises References
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作者简介

何进水副教授,博士文凭。浙江东方学院英语系骨干教师,英语系副主任。学科带头人。主要从事旅游英语、商务跨文化交际、商务英语实训、商务英语视听说等方面的教学和研究。

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