财经管理系列电子商务英语(第2版)/吕秀成

Unit OneIntroduction to Ecommerce(1) TextIntroduction to Ecommerce(1) Reading MaterialsMore About Ecommerce(5) Knowledge Link(8) Fun EnglishOrdering Fast Food(9) Unit TwoIntroduction to Internet(10) TextIntroduction to Internet(10) Reading MaterialsElectronic Mail on the Internet(15) Knowledge LinkIntroduction to the World Wide Web(17) Fun EnglishBosses Versus Workers(18) Unit ThreeEnterprise and Ecommerce(19) TextAn Introduction to ERP(19) Reading MaterialsHow Can ERP Improve Companies Business Performance(23) Knowledge LinkBenefits ERP Can Bring to Companies(26) Fun English The Calm CEO(27) Unit FourB2C(28) TextThe ABCs of B2C(28) Reading MaterialsXiaomi(33) Knowledge Link(37) Fun EnglishThe Busy Young Businessman(38) Unit FiveB2B（39) TextHow B2B Works（39) Reading MaterialsUnderstanding the Supply Chain and EDI（43) Knowledge LinkBenefits of EDI（46) Fun EnglishMen Are Better Friends（47) Unit SixSupply Chain Management（48) TextOn Supply Chain Management（48) Reading MaterialsMore About Supply Chain Management（53) Knowledge LinkWhy Is Supply Chain Management So Important（57) Fun EnglishA Good Response（58) Unit SevenInternet Marketing（59) TextEmarketing Strategies（59) Reading MaterialsAdvertising（63) Knowledge Link（67) Fun EnglishThe Bankers Tailormade Suit（67) Unit EightCustomer Relationship Management（68) TextCustomer Relationship Management（68) Reading MaterialsHow to Implement CRM(73) Knowledge LinkCRM Channels and Customer Contact Center（76) Fun EnglishThe Drunk Driver（76)Unit NineEcommerce and Logistics（77) TextUnderstanding Logistics in Ecommerce Age（77) Reading MaterialsMeasures That Logistics Take in Ecommerce Age(81) Knowledge LinkThe Logistics Requirements（86) Fun EnglishA Cheap Mercedes（87)Unit TenOnline Payments（88) TextOnline Payments（88) Reading MaterialsAlipay(92) Knowledge Link(95) Fun EnglishTheir Last Requests（96) Unit ElevenInternet Security（97) TextFirewall（97) Reading MaterialsPublic Key Encryption and Digital Signature（101) Knowledge Link（104) Fun EnglishWhat Does Two Plus Two Equal?（105)Unit TwelveEcommerce and Taxation（106) TextTax Issues in Ecommerce （I）（106) Reading MaterialsTax Issues in Ecommerce （II）（110) Knowledge LinkElectronic Signatures in Global and National Commerce Act（115) Fun EnglishNeither Do I（115) Unit ThirteenWebsite Building（117) TextWebsite Building（117) Reading MaterialsHow to Promote and Maintain a Website（121) Knowledge Link（125) Fun EnglishThe Bill for $1000（125) Unit FourteenVirtual Store Building（126) TextBuild Your Virtual Store（126) Reading Materials10 Things You Need to Start Selling Online（131) Knowledge LinkShopping Carts（136) Fun EnglishThe Great Introduction（136)Unit FifteenEcommerce Case Study（137) TextA Case of B2B Ecommerce（137) Reading MaterialsCase of Alibaba（141) Knowledge LinkAlibabacom（145) Fun EnglishEverything Should Be in Balance（145) References（146）