包邮财经管理系列连锁企业信息管理与实训(第2版)/史严梅

模块一　连锁企业信息管理系统···································································· 1 项目一　连锁企业信息管理系统概述···························································· 2 项目二　连锁企业信息管理系统开发·························································· 13 模块二　连锁企业前后台管理····································································· 23 项目一　连锁企业前台销售及管理····························································· 24 项目二　连锁企业后台管理····································································· 46 模块三 连锁企业后台决策与网络支持管理····················································· 71 项目一　后台决策支持系统····································································· 72 项目二　网络支持管理··········································································· 83 项目三　连锁店POS机的使用与维护························································· 90 模块四 连锁企业条码技术········································································ 99 项目一　商品编码技术·········································································· 100 项目二　条码技术··············································································· 107 项目三　射频技术··············································································· 121 模块五 连锁企业电子商务······································································· 129 项目一　电子商务的产生与发展······························································ 130 项目二　电子商务发展带来的机遇与挑战··················································· 137 项目三　连锁企业电子商务策略······························································ 144 模块六 连锁企业信息管理实训································································· 153 实训项目一　基本资料设置···································································· 154 实训项目二　供应商管理与商品管理························································· 156 实训项目三　采购管理·········································································· 158 实训项目四　收银机管理······································································· 160 实训项目五　库存管理·········································································· 162 实训项目六　盘点管理·········································································· 164 实训项目七　促销管理及会员管理···························································· 166 实训项目八　销售数据统计分析······························································ 168 综合模拟练习一····················································································· 170 综合模拟练习二····················································································· 173 综合模拟练习三····················································································· 176 参考文献····························································································· 178