综合商务英语-(第3册)

Unit I International Organizations Text A Understanding the WTO Text B Xi Calls on BRICS to Oppose ProtectionismLead on Global Issues Chinese and International Culture Tour Case Study Unit 2 Trade Barriers Text A The Basics ofTariffs and Trade Barriers Text B Lower Trade Barriers，Stronger Global Trading System Can Help End Extreme Poverty Chinese and International Culture Tour Case Study Unit 3 Product Quality Text A Elevating Expectations：5 Ways Product Quality Impacts Your Brand Text B Quality Management System Chinese and International Culture Tour Case Study_ unit 4 Business Leadership； Text A Leadership Styles Around the World Text B Ten Traits of Great Business Leaders Chinese and International Culture Tour Case Study Unit 5 Business Teamwork Text A Ten Tips for Better Teamwork Text B Why Is Teamwork Important in the Workplace7 Chinese and International Culture Tour Case Study Unit 6 Business Innovation Text A The Global Innovation Index 2017：The USA，Japan，the UK，China，and India at the Top ofTheir Income Groups Text B Business Model Innovation Chinese and International Culture Tour Case Study Unit 7 Job Satisfaction TextA How to Increase Job Satisfaction——The Pride System Text B Job Satisfaction Chinese and International Culture Tour Case Study Unit 8 Customer Service Text A Customer Relationship Management： Text B Effective Customer Service Tips for Managers Chinese and Intemational Culture Tour Case Study Unit 9 Business Competition； Text A Competition Counts：How Consumers Win When BusineSS Compete Text B Why Is Competition Important for Growth7 Chinese and International Culture Tour Case Study Unit 10 Business Etiquette Text A Business Etiquette in the UK Text B Twelve Business Etiquette Rules Professionals Need to Know Chinese and International Culture Tour Case Study 附录一 Glossary 附录二 TEM-4(2015—2018) TEM-4(2015) TEM-4(2016) TEM-4 (2017) TEM-4(2018) 附录三 References