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世纪商务英语阅读教程:基础篇 I

世纪商务英语阅读教程:基础篇 I

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  • ISBN:9787568513609
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:162
  • 出版时间:2018-03-01
  • 条形码:9787568513609 ; 978-7-5685-1360-9

内容简介

  《世纪商务英语阅读教程(基础篇1 第6版)/“十二五”职业教育国家规划教材》共10个单元,话 题围绕生活中的商务,从西方文化引入,接着是讲与商务有关的话题,如:介绍、电话礼仪、商业娱乐、邀请、饮食文化、礼仪、交际技巧、跨文化交际。新版倡导碎片化阅读,每个单元由原来的两个长篇阅读改为1个长篇+若干短篇。同时通过任务驱动,训练学生对阅读技巧的掌握和运用。书中加入二维码,让学生扫码回顾和复习相关阅读技巧,并加入阅读技巧导学微课视频,方便教师教学和学生学习。

目录

Unit 1 Western Cultures
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 2 Making Introductions
Part I Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 3 Telephone Etiquette & Netiquette
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 4 Business hwitation & Entertainment
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 5 Business Travel
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 6 Dining Culture
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 7 Manners
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 8 Communication Skills
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 9 Intercultural Communication
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading

Unit 10 Being a Smart Customer
Part 1 Topic Introduction
Part 2 Reading Skill Focus
Part 3 Practical Reading
Part 4 Comprehensive Reading
展开全部

作者简介

王洗薇,沈阳师范大学青年骨干教师,从事高校英语教学多年,拥有丰富的教材编写经验,主编“十二五”职业教育国家规划教材4本。

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