全国翻译专业本科系列教材商务文本分析与应用教程/李睿

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作者：李睿、贺莺

出版社：清华大学出版社

本类榜单：外语

分类：外语 > 行业/职业英语

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ISBN：9787302512400
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：其他
页数：322
出版时间：2017-01-01
条形码：9787302512400 ; 978-7-302-51240-0

本书特色

精彩片段：“心为何物？心与物是何关系？身在其间又起到何种作用？古往今来，中外哲人对这些问题不知绞尽了多少脑汁，倾注了多少心血，试图说明它们之间的关系，孟子、荀子、王阳明、笛卡尔、斯宾诺莎等不过是其中的典型代表而已。……体验哲学和认知语言学较好地解释了心物之间的关系，即以“身”(互动性体验)为基础，通过意象图式以及概念隐喻等认知机制，弥合了物(外界现实)与心(范畴、概念、意义、语言)之间长期难以逾越的鸿沟。”“感觉是人类*基本的身体经验，我们可以推断，英汉两种语言自古及今都存在着以感觉经验为基础的隐喻投射，只是随着时代的更替而逐渐发展变迁而已。比如，“温度喻事体的状态”这一投射在古汉语中就比较普遍，“墨翟之徒，世谓热腹；杨朱之侣，世谓冷肠。”(《颜氏家训·省事》)“门前冷落车马稀”(白居易《琵琶行》)“仕宦五十年，终不慕热官。”(陆游《感遇》)等都是古代基于上述这一隐喻投射形成的典型隐喻表达，用来喻指情感、态度、权势等方面的状态或变化。” 同行评价：“这是一部从认知的新视角对英汉概念隐喻进行系统研究的专著，而主题为五官感觉范畴又使一般读者觉得亲切明白，愿意有兴趣地读下去。书中材料翔实、考察全面，分析清楚、论证严密。”——周流溪 “言为心声，文如其人。本书体大思精，言辞在理，反映了作者心思缜密，鞭辟入里。藉此，我愿投砾引珠，力荐广大读者共同品鉴，必将会受益良多，不仅学会分析的方法，还能发现科研的规律，加深理解的深度。”——王寅下载课件、获取课件密码、各种资源包以及人工客服，请关注清华社官方微信服务号qhdxcbs_js，一站式帮您解决各种图书问题。

内容简介

本书共有10 章，选取了访谈、演讲、报告、社评、新闻等多种文体。所选话题紧密结合时代发展，涉及知识面广，用语生动自然，旨在为学生提供很前沿和很地道的信息输入和语言素材。本书的一个突出特点是通过指导学生利用网络资源来构建基本的商务知识框架，培养学生的自主学习意识、网络搜索能力、理性思维能力和语言逻辑表达能力。本书适合英语专业和翻译专业学生使用，也适合作为了解外媒对世界和中国经济形势看法及基本商务翻译技巧和知识的参考资料。本书部分内容配有视频，请点击以下链接进行下载学习（提取码：t9uc）：https://pan. baidu.com/s/1ub2FFBB4Tcbk-FPqS66U3w。

Contents
Chapter 1 Marketing Strategies .............................. 1
Pre-reading Activities ..................................................................................2
Part 1: Case Study of KFC ..........................................................................2
Part 2: Case Study of Hai Di Lao ..............................................................12
Part 3: Case Study of Disneyland .............................................................17
Part 4: Case Study of Promotional Strategies ..........................................22
Business Application .................................................................................30
Chapter 2 Corporate Scandals ............................... 31
Pre-reading Activities ................................................................................32
Part 1: Volkswagen Emissions Scandal .....................................................32
Part 2: How United Airlines Handles an Overbooked Flight ...................42
Part 3: Well Fargo’s Fake Accounts ..........................................................50
Part 4: Tesco’s Accounting Fiasco .............................................................55
Business Application .................................................................................59
Contents
IV
商务文本分析与应用教程
Chapter 3 Cars and Oil .......................................... 61
Pre-reading Activities ................................................................................62
Part 1: Car Ownership Restrictions ..........................................................63
Part 2: M&A: Geely and Volvo ..................................................................73
Part 3: Car Models and Auto Shows .........................................................79
Part 4: Oil Pricing Mechanism ...................................................................82
Business Application .................................................................................87
Chapter 4 China’s Internet Companies .................. 89
Pre-reading Activities ................................................................................90
Part 1: Case Study of WeChat ..................................................................91
Part 2: Case Study of Vancl .....................................................................100
Part 3: Case Study of Alibaba .................................................................105
Part 4: Case Study of Jack Ma ................................................................109
Business Application ...............................................................................119
Chapter 5 China’s Property Market ..................... 121
Pre-reading Activities ..............................................................................122
Part 1: China’s Real Estate Bubble..........................................................122
Part 2: Beijing’s Property Control Measures ..........................................134
Part 3: Property Boom/Bust ...................................................................144
Part 4: China’s Women and Property......................................................148
Business Application ...............................................................................153
V
Contents
Chapter 6 China’s High-Speed Rail ...................... 155
Pre-reading Activities ..............................................................................156
Part 1: Trajectory of China’s HSR Development .....................................156
Part 2: News Reports on China’s HSR ....................................................162
Part 3: Industry Implications of High-Speed Rail ....................................169
Part 4: High-Speed Rail in the U.S. .........................................................177
Business Application ...............................................................................180
Chapter 7 China’s Demographic Economics ......... 187
Pre-reading Activities ..............................................................................188
Part 1: China’s Demographic Challenges ...............................................189
Part 2: Challenges Facing the Old ..........................................................203
Part 3: Maternity Tourism .......................................................................212
Part 4: Controversial Assistant Reproductive Methods .........................220
Business Application ...............................................................................228
Chapter 8 RMB Exchange Rate ............................ 233
Pre-reading Activities ..............................................................................234
Part 1: U.S.’ and China’s Stance on RMB Valuation ................................235
Part 2: The Fall of RMB’s Value ...............................................................243
Part 3: RMB’s Addition to the IMF’s Currency Basket ............................248
Part 4: President Trump’s Stance on RMB ..............................................252
Business Application ...............................................................................256
VI
商务文本分析与应用教程
Chapter 9 European Debt Crisis and Brexit ......... 259
Pre-reading Activities ..............................................................................260
Part 1: European Debt Crisis Explained .................................................261
Part 2: Debt Crisis in Greece ..................................................................267
Part 3: Brexit Explained ..........................................................................275
Part 4: Aftermath of Brexit Referendum ................................................281
Business Application ...............................................................................290
Chapter 10 U.S. Tax Reform................................... 291
Pre-reading Activities ..............................................................................292
Part 1: How to Pay U.S. Individual Taxes ................................................292
Part 2: Why Is Tax Reform Diffi cult? .......................................................300
Part 3: U.S. Tax Reform at a Glance ........................................................307
Part 4: Republicans VS. Democrats on Tax Reform ................................314
Business Application ...............................................................................320

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Research and Discussion Search the Internet for answers to the following questions and share your findings in class. 1) How do you define domestic violence? What form of abuses do you think does violence take? 2) Do you think housing is a prerequisite for marriage? What do you think are the basic conditions for marriage? 3) If you want to purchase an apartment for you to get married, what do you think is the best way of fi nancing it? 4) Are you willing to add your spouse’s name or let your son add his fi ancee’s name to the deed? 5) Do you agree with the amendment of Supreme Court on the division of assets in case of a divorce? 6) Suppose you were a delegate to the NPC and participate in the reading of the Law. What should be included in this new anti-domestic violence law? List your suggestions. 7) Do you think the author presented a fair picture of Chinese women’s status in the housing market? II Translation Complete the Chinese translation of the English text by filling in the blanks. Watering the Gardens of Others China’s Women Are Being Shut out of the Land and Housing Market Translation……

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