中国与欧洲股市投资心理比较

Part I The Complex World ofthe StockMarket
1．Definitional Practices，Actors and Characteristics
2．Market as Dynamic Object in the History and in Context

Part II Looking at the Stock Market through the Lens of Two Disciplines：
Economics and Social Psychology
3．Key Research Fields and Paradigms in Economic Psychology
4．Social Representation Theory

Part III Mass Psychology of the Stock Market in Financial Advisors．Different
Types of Investors and Media
5．The Overall Research Plan and Different Research Lines
6．The Modelling Approach Research Design

Part Ⅳ A Comparison of Investment Psychology in the Stock Market betweenEurope and China
7．Socio—Demographic Profile，Financial Profile and Internet Practice
8．Psychological Dimensions|
9．Social Representations ofthe Stock Market：Imaginary andAttitudinal DiITlensions

Part V Discussion
10．Investment through Financial Advisor&Autonomous Online Investnlent
11．Investment through Financial Institutions
12．Discussion ofthe Stock Market
References
Acknowledgements