- ISBN:9787300264790
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:175页
- 出版时间:2019-01-01
- 条形码:9787300264790 ; 978-7-300-26479-0
本书特色
本教材根据外贸业务操作流程来组织教学内容,主要包括九个章节:撰写开发信、询盘和发盘、还盘、确认订单、磋商付款条件、信用证、包装、运输和处理索赔。
基于建构主义学习理论和教学支架理论,根据教学目标、教学内容和教学情境进行每个章节的教学设计。将较难的工作任务拆分为若干项易于操作的子任务。这些子任务在认知顺序和难易程度上逐层递进,前一任务为后续任务提供职业素养、语言技能和写作技能支架,循序渐进地帮助学生完成任务,从而达成教学目标。
内容简介
本教材根据外贸业务操作流程来组织教学内容,主要包括九个章节:撰写开发信、询盘和发盘、还盘、确认订单、磋商付款条件、信用证、包装、运输和处理索赔。 基于建构主义学习理论和教学支架理论,根据教学目标、教学内容和教学情境进行每个章节的教学设计。将较难的工作任务拆分为若干项易于操作的子任务。这些子任务在认知顺序和难易程度上逐层递进,前一任务为后续任务提供职业素养、语言技能和写作技能支架,循序渐进地帮助学生完成任务,从而达成教学目标。
目录
Activity 1 How to find the customers?
Activity 2 How to impress the customers?
Activity 3 How to write an email to establish business relations?
Unit 2 Inquiries and Offers
Activity 1 Inquiries and replies
Activity 2 Firm offers and non-firm offers
Activity 3 Writing an offer
Unit 3 Counter-offers
Activity 1 Negotiating prices
Activity 2 Counter-offers
Activity 3 Negotiating at a stationary trade fair
Activity 4 Writing re-counter-offers
Unit 4 Order Confirmation
Activity 1 Confirm or reject?
Activity 2 How to confirm orders?
Activity 3 What to do after the order confirmation?
Unit 5 Terms of Payment
Activity 1 Understanding different terms of payment
Activity 2 Which one is more favorable?
Activity 3 How to negotiate payment terms
Unit 6 Letter of Credit
Activity 1 What to do?
Activity 2 Urging the establishment of L/C
Activity 3 Notifying the opening of an L/C
Activity 4 Proposing amendments to L/C
Unit 7 Packaging
Activity 1 Understanding packaging
Activity 2 Describing packaging
Activity 3 Replying to customers’ requirements about packaging
Unit 8 Shipping
Activity 1 What do you care about?
Activity 2 Emails about shipping
Activity 3 Grouping sentences about shipping
Activity 4 Early shipment
Activity 5 Shipping advice
Unit 9 Settling Claims
Activity 1 Dos and don’ts for settling claims
Activity 2 How to give appropriate responses?
Activity 3 Replying to complaints and claims
Appendix Emails from trading companies
作者简介
郭晓丽,深圳信息职业技术学院副教授,2003年7月毕业于武汉大学外语学院,英语专业研究生。之后一直在深圳信息职业技术学院任教,曾担任商务英语教研室主任。
-
地心游记(纯英文)/床头灯英语.3000词读物
¥5.4¥15.8 -
你往何处去
¥12.9¥33.0 -
茶花女
¥4.2¥12.0 -
巴黎圣母院
¥4.7¥15.5 -
了不起的盖茨比(纯英文)/床头灯英语.3000词读物
¥4.5¥12.8 -
Sons and Lovers
¥8.3¥26.0 -
彼得.潘-(中英对照)(全译本)
¥5.4¥16.8 -
包法利夫人(英汉对照)
¥11.9¥29.8 -
小妇人(纯英文)/床头灯英语.3000词读物
¥4.7¥15.8 -
方法论
¥3.7¥9.5 -
THE GREAT GATSBY-了不起的盖茨比
¥5.0¥16.8 -
都柏林人-哈佛蓝星双语名著导读
¥4.2¥12.0 -
英语学习-大家小书
¥13.7¥36.0 -
安徒生童话精选
¥13.6¥40.0 -
名著名译英汉对照读本马克.吐温短篇小说选
¥11.5¥28.0 -
城堡
¥10.4¥26.0 -
MADAME BOVARY-包法利夫人
¥11.8¥36.8 -
命案目睹记
¥13.9¥33.8 -
查拉图斯特拉加是说
¥11.6¥29.0 -
圣经的故事:汉英对照
¥14.7¥36.8