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外贸英语函电

外贸英语函电

1星价 ¥13.0 (3.6折)
2星价¥13.0 定价¥36.0

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图文详情
  • ISBN:9787566320971
  • 装帧:平装-胶订
  • 册数:暂无
  • 重量:暂无
  • 开本:16开
  • 页数:232页
  • 出版时间:2019-12-01
  • 条形码:9787566320971 ; 978-7-5663-2097-1

本书特色

教材的建设是基于教学实践基础上的不断深化和不断完善的过程。一本好的教材应该是从编写、使用到修订完善这样一个周而复始的循环往复、持续推进的过程。 《外贸英语函电(第四版)》详尽介绍当今外贸英语函电的新知识和流行趋势,从交际原则出发,强调写作过程中读者的心理接受过程,突出外贸函电写作特点—简明完整、清楚正确礼貌并能为广大读者找到快速进行商务书面沟通的窍门。 本版教材保留和发扬了前三版本中的特色:在学习写作的同时注重培养学生的分析创造能力和解决问题的能力,启发学生思考而不是简单的模仿。因此第四版在内容安排上,除了每个单元设置了学习任务、写作技巧、关键词语、范文分析、难点注释、常用句型、技能训练与练习,还增设了两项:一是针对外贸函电中介词常用搭配及其活跃的特点,系统梳理函电中常用介词的用法;二是增设了 Skill Drilling 模块——通过模拟的“技能训练”或“案例分析讨论”让学生在做中学从而对商务书信的写作得到有效的巩固提高。

内容简介

教材的建设是基于教学实践基础上的不断深化和不断完善的过程。一本好的教材应该是从编写、使用到修订完善这样一个周而复始的循环往复、持续推进的过程。 《外贸英语函电(第四版)》详尽介绍当今外贸英语函电的新知识和流行趋势,从交际原则出发,强调写作过程中读者的心理接受过程,突出外贸函电写作特点—简明完整、清楚正确礼貌并能为广大读者找到快速进行商务书面沟通的窍门。 本版教材保留和发扬了前三版本中的特色:在学习写作的同时注重培养学生的分析创造能力和解决问题的能力,启发学生思考而不是简单的模仿。因此第四版在内容安排上,除了每个单元设置了学习任务、写作技巧、关键词语、范文分析、难点注释、常用句型、技能训练与练习,还增设了两项:一是针对外贸函电中介词常用搭配及其活跃的特点,系统梳理函电中常用介词的用法;二是增设了 Skill Drilling 模块——通过模拟的“技能训练”或“案例分析讨论”让学生在做中学从而对商务书信的写作得到有效的巩固提高。

目录

Chapter One Written Communication-An Overview 1.Parts of a Business Letter 2.Format of a Business Letter 3.Envelope Addressing 4.The Basic Principles of Business Letter-writing 5.Structuring Communications 6.E-mails Skill Training & Exercises Chapter Two Establishment of Business Relations Sample Letters Letter 1 Self-introduction Letter 2 Transferring business relations Letter 3 Request for establishment of business relations Letter 4 The first touch Letter 5 Credit inquiry Letter 6 Favorable reply from the bank Letter 7 Unfavorable reply from the bank Preposition Useful Sentences on Establishing Business Relations Skill Training & Exercises Chapter Three Inquiries and Replies Sample Letters Letter 1 Requesting for price lists and samples Letter 2 The first inquiry Letter 3 General inquiry Letter 4 Specific inquiry Letter 5 Tabulated inquiry Preposition Useful Sentences on Inquiries and Relations Skill Training & Exercises Chapter Four Making Quotations and Offers Sample Letters Letter 1 A reply to the generalinquiry Letter 2 A reply to the specific inquiry (making a firm offer) Letter 3 Asking for pro forma invoice Letter 4 A tabulated quotation Letter 5 Making free offers Preposition Useful Sentences on Making Quotations and Offers Skill Training & Exercises Chapter Five Making Counteroffers and Declining Orders Sample Letters Letter 1 Making a counteroffer Letter 2 A reply to the counteroffer Letter 3 Acceptance of a counteroffer Letter 4 Declining the counteroffer Letter 5 Declining orders Letter 6 Declining a duplicate order Preposition Useful Sentences on Making Counteroffers and Declining Orders Skill Training & Exercises Chapter Six Acceptance and Orders Sample Letters Letter 1 Accepting the offer and placing an order Letter 2 Acknowledgement of an order Letter 3 Placing a repeat order (a tabulated repeat order) Letter 4 Sending a S/C with counter-signature Letter 5 Confirming an order Preposition Useful Sentences on Acceptance and Orders Skill Training & Exercises …… Chapter Seven Terms of Payment Chapter Eight Letter of Credit Chapter Nine Packing and Shipment Chapter Ten Insurance Chapter Eleven Complaints and Claims Chapter Twelve Agency Appendix 1 Contract Appendix 2 SWIFT Appendix 3 Invoice and Certificate Appendix 4 Maritime Port Appendix 5 Airport(Airdrome) Appendix 6 Useful Phrases and Expressions 参考文献
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