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- ISBN:9787115453334
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:200
- 出版时间:2020-10-01
- 条形码:9787115453334 ; 978-7-115-45333-4
本书特色
知名学校,教材编写体例新颖国家十二五规划教材改版搭配全套教学PPT课件、听力音频、课文朗诵音频、练习题答案听说训练和案例分析、语法和生词均设计巧妙
内容简介
册主要内容为“商务交际和商务礼仪”,第二册为“靠前贸易和市场营销”,其中册内容包括接待客户、商务电话、商务会议、社交礼仪、工作职业、信息呈现、产品概述、公司介绍、商务环境和团队建设。第二册的内容包括进出口贸易、市场调查、交易会、公共关系、电子商务、商务广告、商务合作、商务沟通、商务谈判、跨境电商
目录
Unit 1 Import and Export 1
Listening and Speaking 2
Reading 5
Fast Reading 10
Case Study 15
Grammar and Usage 15
Practical Writing 21
Unit 2 Market Research 24
Listening and Speaking 24
Reading 27
Fast Reading 31
Case Study 35
Grammar and Usage 35
Practical Writing 41
Unit 3 Trade Fairs 43
Listening and Speaking 44
Reading 48
Fast Reading 52
Case Study 56
Grammar and Usage 56
Practical Writing 59
Unit 4 Public Relations 61
Listening and Speaking 61
Reading 64
Fast Reading 69
Case Study 73
Grammar and Usage 74
Practical Writing 81
Unit 5 E-commerce 86
Listening and Speaking 87
Reading 89
Fast Reading 95
Case Study 99
Grammar and Usage 99
Practical Writing 102
Unit 6 Business Advertising 105
Listening and Speaking 106
Reading 110
Fast Reading 115
Case Study 119
Grammar and Usage 119
Practical Writing 125
Unit 7 Business Cooperation 126
Listening and Speaking 127
Reading 130
Fast Reading 135
Case Study 139
Grammar and Usage 139
Practical Writing 144
Unit 8 Business Communication 146
Listening and Speaking 147
Reading 150
Fast Reading 155
Case Study 158
Grammar and Usage 159
Practical Writing 164
Unit 9 Business Negotiation 167
Listening and Speaking 167
Reading 171
Fast Reading 176
Case Study 179
Grammar and Usage 180
Practical Writing 185
Unit 10 Cross-border E-commerce 187
Listening and Speaking 188
Reading 191
Fast Reading 195
Case Study 199
Grammar and Usage 200
Practical Writing 205
Appendix I Vocabulary 212
Listening and Speaking 2
Reading 5
Fast Reading 10
Case Study 15
Grammar and Usage 15
Practical Writing 21
Unit 2 Market Research 24
Listening and Speaking 24
Reading 27
Fast Reading 31
Case Study 35
Grammar and Usage 35
Practical Writing 41
Unit 3 Trade Fairs 43
Listening and Speaking 44
Reading 48
Fast Reading 52
Case Study 56
Grammar and Usage 56
Practical Writing 59
Unit 4 Public Relations 61
Listening and Speaking 61
Reading 64
Fast Reading 69
Case Study 73
Grammar and Usage 74
Practical Writing 81
Unit 5 E-commerce 86
Listening and Speaking 87
Reading 89
Fast Reading 95
Case Study 99
Grammar and Usage 99
Practical Writing 102
Unit 6 Business Advertising 105
Listening and Speaking 106
Reading 110
Fast Reading 115
Case Study 119
Grammar and Usage 119
Practical Writing 125
Unit 7 Business Cooperation 126
Listening and Speaking 127
Reading 130
Fast Reading 135
Case Study 139
Grammar and Usage 139
Practical Writing 144
Unit 8 Business Communication 146
Listening and Speaking 147
Reading 150
Fast Reading 155
Case Study 158
Grammar and Usage 159
Practical Writing 164
Unit 9 Business Negotiation 167
Listening and Speaking 167
Reading 171
Fast Reading 176
Case Study 179
Grammar and Usage 180
Practical Writing 185
Unit 10 Cross-border E-commerce 187
Listening and Speaking 188
Reading 191
Fast Reading 195
Case Study 199
Grammar and Usage 200
Practical Writing 205
Appendix I Vocabulary 212
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作者简介
李玉萍, 商务英语听说,中国财经出版社 2005年 (参编) 国际商务谈判,电子出版社 2008年 (副主编) 商务英语听说(1、2册), 对外经贸大学出版社 2009年(主编) 新编实用英语拓展教程(4), 高教出版社 2010年(主编)
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