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  • ISBN:9787566420428
  • 装帧:一般胶版纸
  • 册数:暂无
  • 重量:暂无
  • 开本:26cm
  • 页数:220页
  • 出版时间:2020-06-01
  • 条形码:9787566420428 ; 978-7-5664-2042-8

内容简介

本书在编排时充分考虑了商务场景的实用性和学生的接受能力 ; 结构安排上力图以多个角度、多种手段帮助读者掌握商务英语应用的原则、方法和技巧。通过选取商务主题方面原汁原味的文章, 帮助学生丰富商务知识, 了解商务英语特点, 提高商务英语阅读水平。对重点商务词汇和知识作中文注解, 排除理解障碍, 帮助学生掌握专业词汇。

目录

Unit 1 Overview of Business Writing 1.1 Introduction 1.2 Academic Writing VS Business Writing 1.3 Styles of Business Writing 1.4 General Principles of Business Writing 1.5 General Process of Business Writing 1.6 Tips for Effective Business Writing 1.7 Summary Unit 2 Notice 2.1 Introduction 2.2 Principles of Notice Writing 2.3 Layout of Notice 2.4 Types of Notices 2.5 Samples of Notices 2.6 Summary Unit 3 Agenda 3.1 Introduction 3.2 Components of Agendas 3.3 Process of Agenda Writing 3.4 Tips for Agenda Writing 3.5 Key points of Agenda Writing 3.6 Samples of Agendas|§ 3.7 Summary Unit 4 Minutes 4.1 Introduction 4.2 Structure Of Minutes 4.3 Steps of Minutes Writing 4.4 Types of Minutes 4.5 Samples of Minutes 4.6 Summary Unit 5 Memo 5.1 Introduction 5.2 Format of Memo 5.3 Rules of Memo Writing 5.4 Types of Memos 5.5 Samples of Memos 5.6 Summary Unit 6 Business Report 6.1 Introduction 6.2 Components of Business Reports 6.3 Format of Business Report 6.4 Steps of Business Report Writing 6.5 Types of Business Reports 6.6 Samples of Business Reports 6.7 Summary Unit 7 Cards 7.1 Introduction 7.2 Postcard 7.3 Invitation Card 7.4 Congratulation Card 7.5 Business Card 7.6 Samples of Cards 7.7 Summary Unit 8 Company Profile 8.1 Introduction 8.2 Structure of Company Profile 8.3 Criteria of Company Profile I 8.4 Styles of Company Profiles 8.5 Tips for Company Profile Writing 8.6 Summary Unit 9 Business Proposal 9.1 Introduction 9.2 Components of Business Proposals 9.3 Format of Business Proposal 9.4 Tips for Business Proposal Writing 9.5 Types of Business Proposals 9.6 Samples of Business Proposals 9.7 Summary Unit 10 Business Social C0rrespondence 10.1 Introduction 10.2 General Structure of Business Social Letter 10.3 Layout of Business Social Letter 10.4 Letter of Thanks 10.5 Letter of Congratulation 10.6 Letter of Invitation 10.7 Letter of Apology 10.8 Letter of Recommendation 10.9 Summary Unit 11 Trade C0rrespondence 11.1 Introduction 11.2 Letter of Complaint 11.3 Letter of Inquiry 11.4 Letter of Offer 11.5 Letter of Counteroffer 11.6 Letter of Booking 11.7 Letter of Shipment 11.8 Letter of Confirmation 11.9 Summary Unit 12 Contract 12.1 Introduction 12.2 Components of Contracts 12.3 Format of Contract 12.4 Features of Contract Writing 12.5 Procedure of Drafting Contract 12.6 Main Types of Contracts 12.7 Samples of Contracts 12.8 Summary Bibliography
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作者简介

柯应根,巢湖学院外国语学院院长,教授,研究方向为英语教学,主编《新活力英语综合教程》,发表《应用型本科高校大学英语教学改革的定位研究》《浅议如何才能做好英汉习语翻译》等多篇论文。

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