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- ISBN:9787510332913
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:24cm
- 页数:10,305页
- 出版时间:2020-06-01
- 条形码:9787510332913 ; 978-7-5103-3291-3
内容简介
《京商论(英文版)》初步总结了我们近两年有关古代京商研究的成果,反映了我们对京商文化的基本认识和体会。京商文化是根植于北京的文化土壤中,具有深厚的国都和皇城色彩和京味文化特质的商业文化。《京商论(英文版)》主要研究了京商和京商研究的基本概念,明确了古代京商的发展脉络和主体特征,分析了历史上北京著名商业街和老字号的发展环境及特点。
目录
Contents
Ⅰ. An Analysis of Basic Theory of Beijing Business
Basic Concept and Features of Beijing Business
Contents of Research on Beijing Business
Methods of Research on Beijing business
Ⅱ. The Origin and Development Tracks of Beijing Business
The Evolution of Beijing Business in History
The Development Tracks and Features of Beijing Business
Ⅲ. An Analysis of Development Environment of Beijing Business
Beijing Business in Policy
Beijing Business in Consumption-orientation
Beijing Business in Cultural Cultivation
Ⅳ. Beijing businessmen and Business Groups
The Similarities and Differences between Beijing businessmen and Business Groups
Business Groups Organization-Industrial and Commercial Guild Hall
Ⅴ. Beijing’s Commercial Blocks in History
Zhongdu Business in the Jin Dynasty and Ancient Commercial Blocks in Tanzhou
The Origin of Business in the Yuan Dynasty and Commercial Blocks of The Bell and Drum Tower
The Commercial Scenes in Beijing in the Ming Dynasty and Commercial Blocks in Dongsi
Commercial Distribution in the Qing Dynasty in Beijing and Commercial Blocks at Qianmen
Ⅵ. Time-honored Brands in Beijing Business
The Development of Time-honored Brands in the Ming and Qing Dynasties
Operation Features of Time-honored Brands
The Story of Time-honored Brands and Figures of Beijing Business
Ⅰ. An Analysis of Basic Theory of Beijing Business
Basic Concept and Features of Beijing Business
Contents of Research on Beijing Business
Methods of Research on Beijing business
Ⅱ. The Origin and Development Tracks of Beijing Business
The Evolution of Beijing Business in History
The Development Tracks and Features of Beijing Business
Ⅲ. An Analysis of Development Environment of Beijing Business
Beijing Business in Policy
Beijing Business in Consumption-orientation
Beijing Business in Cultural Cultivation
Ⅳ. Beijing businessmen and Business Groups
The Similarities and Differences between Beijing businessmen and Business Groups
Business Groups Organization-Industrial and Commercial Guild Hall
Ⅴ. Beijing’s Commercial Blocks in History
Zhongdu Business in the Jin Dynasty and Ancient Commercial Blocks in Tanzhou
The Origin of Business in the Yuan Dynasty and Commercial Blocks of The Bell and Drum Tower
The Commercial Scenes in Beijing in the Ming Dynasty and Commercial Blocks in Dongsi
Commercial Distribution in the Qing Dynasty in Beijing and Commercial Blocks at Qianmen
Ⅵ. Time-honored Brands in Beijing Business
The Development of Time-honored Brands in the Ming and Qing Dynasties
Operation Features of Time-honored Brands
The Story of Time-honored Brands and Figures of Beijing Business
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