职通商务英语(第三版)综合教程2

UNIT 1 International Business
Section Ⅰ Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Fax
Section Ⅴ Listening & Speaking Making Business Appointments
Section Ⅵ Business Etiquette Etiquette of Business Appointments

UNIT 2 Business Expansion
Section Ⅰ Lead-in
Section Ⅱ Reading Alibaba; A Rising International Behemoth
Section Ⅲ Language Focus
Section Ⅳ Business Writing Resume
Section Ⅴ Listening & Speaking Job Interviews
Section Ⅵ Business Etiquette Etiquette in Job Interviews

UNIT 3 Business Relationship
Section Ⅰ Lead-in
Section Ⅱ Reading Corporate Sponsorship
Section Ⅲ Language Focus
Section Ⅳ Business Writing Invitation Letter
Section Ⅴ Listening & Speaking Making an Oral Invitation
Section Ⅵ Business Etiquette Business Dressing Etiquette

UNIT 4 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading Marketing Research
Section Ⅲ Language Focus
Section Ⅳ Business Writing Marketing Research Questionnaire
Section Ⅴ Listening & Speaking Describing Marketing Graphs
Section Ⅵ Business Etiquette Etiquette of Chinese Banquets
REVIEW of UNITS 1-4

UNIT 5 Import & Export
Section Ⅰ Lead-in
Section Ⅱ Reading Import & Export Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter to Establish Business Relations
Section Ⅴ Listening & Speaking Negotiating Skills
Section Ⅵ Business Etiquette Business Negotiation Etiquette

UNIT 6 Investment
Section Ⅰ Lead-in
Section Ⅱ Reading China's Outbound Investment
Section Ⅲ Language Focus
Section Ⅳ Business Writing Credit Inquiry Letter
Section Ⅴ Listening & Speaking Talking About Investment
Section Ⅵ Business Etiquette Gift-Giving Etiquette

UNIT 7 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Application
Section Ⅴ Listening & Speaking Trade Show Skills
Section Ⅵ Business Etiquette Trade Show Etiquette

UNIT 8 Customer Relationship Management
Section Ⅰ Lead-in
Section Ⅱ Reading Manage Your Customer Care
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Appreciation
Section Ⅴ Listening & Speaking Approaching Customers
Section Ⅵ Business Etiquette How Can Customer Service Be Friendly?
REVIEW of UNITS 5-8

GLOSSARY