视光之路:依视路在中国:essilor en chine

序 ......................................................................................... 4

引子：光明的 “联姻” ........................................................................7

背景 ........................................................................................11

员工持股会 .................................................................................. 11

视光之路在中国 ...............................................................................11

中国眼镜史 ...................................................................................12

1995 年的眼镜市场 ............................................................................14

创业篇 ......................................................................................15

一个猎头的电话 ...............................................................................15

圣母降临节前的面试 .............................................................................16

“小商品”和“光明事业” .................................................................... 17

建厂很关键 ..................................................................................18

为全球生产的“松江制造” .................................................................... 19

不加硬、不出厂 ...............................................................................20

石厂长，在改变中臻求卓越 .....................................................................21

骑自行车运货的业务员 .........................................................................23

好产品，离不开好名字 ........................................................................

树脂片还是玻璃片 .............................................................................24

只来了一个人的招聘广告 .........................................................................27

**块敲门砖：找到 “讲同样语言的人” ......................................................... 28

令人心动的车房片 ..............................................................................29

真诚，无可替代的服务 ..........................................................................31

不得不提的快消基因 ............................................................................32

独立代理商，棘手的问题 ......................................................................... 35

一位不同寻常的“管理者” .......................................................................35

EssiLab, **个产学结合的专业视光基地 ..........................................................37

坚持该坚持的 ..................................................................................38

成长篇 ........................................................................................40

采访孙余沛先生：战略决定制高点 .................................................................40

丹阳故事，和鱼缸 ...............................................................................42

必然的选择 万新依视路联姻 强势共进赢市场 ........................................................ 46

丹阳探索记 .....................................................................................49

用爱，打造每一个环节 .............................................................................51

创新，是永远跳动的心脏 ........................................................................... 54

“万里路”：打开中老年人的新视野 ..................................................................55

贝尔纳.梅特纳茲先生 ..............................................................................7

“好学生” 的聪明之举 ........................................................................... 57

BBGR 到 BBJY .....................................................................................59

SCPP 创新体系 ....................................................................................61

人才培训，是撬动行业的支点 ........................................................................62

一位不可忘却的培训启蒙师 ..........................................................................63

电台插曲 ...........................................................................................65

基业长青，需要代代相传 ..............................................................................65

万里路学校：一个“独断”又意义深远的决定 .............................................................67

成长的信念：来自魏峰的自述 .........................................................................68

使命篇 .............................................................................................71

使命的传承 .........................................................................................71

使命造福一方水土 ...................................................................................73

使命植入人心融入经营 ...............................................................................74

依视路使命创造了商业成功和社会福祉 ...............................................................75

几个生动的小故事 ..................................................................................78

吕建中博士对于依视路（中国）的深访：从“看见爱”开始 .................................................78

中欧商学院依视路案例：翻山越岭，让贫困儿童看到更清晰的世界 ..........................................80

一场“危机”后的采访：依视路的“世界人” .......................................................... 85

尾声 .............................................................................................90

一些制胜小秘诀 ...................................................................................90

*难的是人，*重要的也是人 ........................................................................91

随公司成长，与公司共荣 ............................................................................92

孙余沛在何毅授勋仪式上的致辞，片段摘选 ...........................................................93

冯达磊的话：信任之路，同舟共济 ....................................................................95

附录 .........................................................................................96

依视路视力基金会支持北京大学中国健康发展研究中心发布《国民视觉健康》白皮书 ............................ 96