外贸英语函电(第4版)

前言
二维码索引
Chapter 1　Fundamentals of Business Communication.1
1.1　Letters (Traditional Mails)2
1.1.1　Parts of a Business Letter2
1.1.2　Forms of a Business Letter4
1.1.3　Principles of Business Letter Writing6
1.2　E-mails.7
1.2.1　Layout of an E-mail.8
1.2.2　Analysis of E-mail Addresses9
1.2.3　E-mail Etiquette10
1.2.4　Small Tips on How to Use E-mail Better.11
1.3　Business Postcard.12
1.4　Other Commonly Used Methods of Communication13
1.4.1　Instant Message Jargon Commonly Used When
Communicating via Instant Messenger14
1.4.2　Interfaces of Instant Messaging.15
Additional Reading.17
Common Errors Made by Students19
Vocabulary19
Supplementary Vocabulary for Garments20
Exercises.21
Chapter 2　Establishing Business Relations.23
Case Study25
Additional Reading.37
Common Errors Made by Students39
Vocabulary39
Supplementary Vocabulary for Toys40
Notes to Text.41
Exercises.44
Chapter 3　Business Negotiations.46
3.1　Enquiries and Replies.47
3.2　Offers.53
3.3　Counter Offers and Re-counter Offers58
3.4　Acceptance.67
Additional Reading.69
Common Errors Made by Students75
Vocabulary75
Supplementary Vocabulary for Arts & Crafts77
Notes to Text.77
Exercises.85
Chapter 4　Sending Samples.89
Case Study91
Additional Reading.98
Common Errors Made by Students101
Vocabulary101
Supplementary Vocabulary for Hardware Products.102
Notes to Text.103
Exercises.106
Chapter 5　Signing a Contract109
Case Study111
Additional Reading.124
Common Errors Made by Students127
Vocabulary127
Supplementary Vocabulary for Electrical Appliances128
Notes to Text.129
Exercises.133
Chapter 6　Terms of Payment.135
6.1　Payment.136
6.2　Urging Establishment of L/C143
6.3　L/C Amendment and Extension146
Additional Reading.149
Common Errors Made by Students152
Vocabulary153
Supplementary Vocabulary for Mechanic Products.154
Notes to Text.155
Exercises.160
Chapter 7　Packing163
Case Study164
Additional Reading.174
Common Errors Made by Students176
Vocabulary177
Supplementary Vocabulary for Electronics177
Notes to Text.178
Exercises.180
Chapter 8　Insurance.183
Case Study184
Additional Reading.191
Common Errors Made by Students192
Vocabulary192
Supplementary Vocabulary for Lights.193
Notes to Text.194
Exercises.198
Chapter 9　Shipment.200
Case Study201
Additional Reading.212
Common Errors Made by Students213
Vocabulary214