商务英语文体分类阅读

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年中庆第一波|全场百万图书折上9折

作者：苏根英，田建平主编

出版社：南开大学出版社

本类榜单：外语

分类：外语 > 行业/职业英语

全场折上9折期间满39元包邮

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ISBN：9787310062300
装帧：暂无
册数：暂无
重量：暂无
开本：26cm
页数：200页
出版时间：2021-12-01
条形码：9787310062300 ; 978-7-310-06230-0

内容简介

全书共10个模块；每个模块含三篇文章：**篇为该体裁的一般介绍，旨在对该体裁有初步和宏观的了解，第二及第三篇是体裁范例文章选读；每个模块均补充“商务语言知识”或“快速阅读技巧”；课后练习包括3种不同形式的术语练习、阅读理解练习，另有商务案例写作练习。写作练习部分介绍相关商业道德规范及职场操行例解，是思政内容融入专业教学的有益尝试。

Module One Business Letters: Sales Emails and Follow-up Emails
Part One Get Yourself Prepared: the Basics
Part Two Sample Sales Emails
Part Three Sample Follow-up Emails
Part Four Language Information
Part Five Business Case
Module Two Business Letters: Bidding Letters (Invitation, Proposal, Rejection)
Part One Get Yourself Prepared: the Basics
Part Two Sample Invitation, Letter of Intent & Proposal
Part Three Sample Rejection Letters
Part Four Fast Reading Skill
Part Five Business Case
Module Three Memos
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Memos 1
Part Three Sample Business Memos 2
Part Four Fast Reading Skill
Part Five Business Case
Module Four Executive Summaries
Part One Get Yourself Prepared: the Basics
Part Two Sample Executive Summaries 1
Part Three Sample Executive Summaries 2
Part Four Language Information
Part Five Business Case
Module Five Business Reports
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Reports 1
Part Three Sample Business Reports 2
Part Four Language Information
Part Five Business Case
Module Six Business Proposals
Part One Get Yourself Prepared: the Basics
Part Two A Sample Bid Proposal
Part Three Sample Business Proposals
Part Four Language Information
Part Five Business Case
Module Seven Business Contracts
Part One Get Yourself Prepared: the Basics
Part Two Sample Business Contracts 1
Part Three Sample Business Contracts 2
Part Four Fast Reading Skill
Part Five Business Case
Module Eight Advertisements
Part One Get Yourself Prepared: the Basics
Part Two Sample Advertisements 1
Part Three Sample Advertisements 2
Part Four Language Information
Part Five Business Case
Module Nine Letters to Shareholders
Part One Get Yourself Prepared: the Basics
Part Two Sample Letters to Shareholders 1
Part Three Sample Letters to Shareholders 2
Part Four Language Information
Part Five Business Case
Module Ten Business News
Part One Get Yourself Prepared: the Basics
Part Two Sample Business News 1
Part Three Sample Business News 2
Part Four Fast Reading Skills
Part Five Business Case

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