国际市场营销双语教程

Part 1 Overview of International Marketing 市场营销概述 Chapter 1 Theoretical Basis of International Marketing Chapter 2 The Scope and Challenges of International Marketing Part 2 International Marketing Environment 市场营销环境 Chapter 3 The Dynamic Environment of International Trade Chapter 4 The Cultural and Social Environment of International Marketing Chapter 5 The Economic Environment of International Marketing Chapter 6 The Political Environment of International Marketing Chapter 7 The Legal Environment of International Marketing Chapter 8 The Science and Technology Environment of International Marketing Chapter 9 The Natural Environment of International Marketing Part 3 International Market Analysis 市场分析 Chapter 10 International Market Chapter 11 International Market Research and Forecast Part 4 International Marketing Strategy Analysis 市场营销战略分析 Chapter 12 International Market Segmentation, Target Market Selection Market Positioning (STP) Chapter 13 International Market Entry Strategy Chapter 14 International Market Competition Strategy Part 5 International Marketing Mix Strategy(4PS) 市场营销4P组合策略 Chapter 15 International Product Strategy Chapter 16 International Pricing Strategy Chapter 17 International Distribution Channel Strategy Chapter 18 International Promotion Strategy