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- ISBN:9787301327852
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:210
- 出版时间:2023-01-01
- 条形码:9787301327852 ; 978-7-301-32785-2
内容简介
本教材在服务哲学思想的指导下,系统讲授了交通、餐饮、住宿、景区、旅行社和旅游产品、旅游营销等旅游业传统业务领域和特种旅游、休闲娱乐、户外运动、节庆会展、沟通、文化、可持续发展等旅游业新兴课题中所涉及的专业英语知识和英文表达方式,体系完备、体例新颖、具有明显的阶梯性,并注重案例教学以提升学生的专业英语应用能力。本书既可以作为普通高等院校旅游管理相关专业的专业英语教材,也可作为旅游从业人员的学习手册,供其提高专业英语水平及查阅之用。
目录
CONTENT
Unit 1 Service 1
PARTⅠTEXT 1
Text A What Are Services 1
Text B Service Level Agreement: Consequences for Non-performance 6
PART Ⅱ DIALOGUE 9
Dialogue 1 Applying for a Visa 9
Dialogue 2 Booking Tickets 11
PART III GOOD TO KNOW:Transportation Terms 13
PART IV EXERCISES 13
Unit 2 Tourism 18
PART Ⅰ TEXT 18
Text A Defining Tourism 18
Text B Tourism, Good or Bad 22
PART Ⅱ DIALOGUE 26
Dialogue 1 Changing Foreign Currency 26
Dialogue 2 Taking a Taxi 27
PART III GOOD TO KNOW:At the Airport 28
PART IV EXERCISES 29
Activity 1:New Headline 34
Unit 3 Hospitality Industry 36
PART Ⅰ TEXT 36
Text A You Are What You Eat 36
Text B Hostel 40
PART Ⅱ DIALOGUE 45
Dialogue 1 At the Information Desk 45
Dialogue 2 Security Check 46
PART III GOOD TO KNOW:In the Restaurant 48
PART IV EXERCISES 49
Unit 4 Tourism Attraction 54
PART Ⅰ TEXT 54
Text A Touring round Banff 54
Text B Tourism Attraction 60
PART Ⅱ DIALOGUE 63
Dialogue 1 Going Through Security 63
Dialogue 2 Announcements at the Gate 64
PART III GOOD TO KNOW:The Types of Luggage 65
PART IV EXERCISES 65
Activity 2:Incoming Tourists’ Overall Impression on China 69
Unit 5 Tourist Product 72
PART Ⅰ TEXT 72
Text A The Silk Road, from Xi’an to Kashgar 72
Text B Banpo Museum 79
PART Ⅱ DIALOGUE 82
Dialogue 1 On the Plane: Captain’s Announcement 82
Dialogue 2 On the Plane: Having Meal 83
PART III GOOD TO KNOW:Maintenance and Safety 84
PART IV EXERCISES 85
Unit 6 Tourism Marketing 91
PART Ⅰ TEXT 91
Text A Tourism Marketing 91
Text B Accor Launches Backpacker Brand 93
PART Ⅱ DIALOGUE 95
Dialogue 1 Immigration Formalities 95
Dialogue 2 Luggage Claiming 97
PART III GOOD TO KNOW:Housekeeping 98
PART IV EXERCISES 98
Activity 3:Huizhou Trilogy 105
Unit 7 Communication 106
PART I TEXT 106
Text A Developing Interpersonal Skills 106
Text B The Concept of “Face” in Chinese-American Interaction 111
PART Ⅱ DIALOGUE 115
Dialogue 1 Customs Clearance 115
Dialogue 2 Reserving a Room 116
PART III GOOD TO KNOW:Chinese Traditional Items 118
PART IV EXERCISES 118
Unit 8 Special Interest Tours 123
PARTⅠ TEXT 123
Text A Virtual Tourism 123
Text B Adventure Tours in Antarctica 127
PART Ⅱ DIALOGUE 131
Dialogue 1 Arranging the Luggage 131
Dialogue 2 Tidying the Room 132
PART III GOOD TO KNOW:Cashier’s Terms 133
PART Ⅴ EXERCISES 134
Activity 4:Freedom Trail 138
Unit 9 Sports and Outdoor Activities 139
PART ⅠTEXT 139
Text A Backpacking 139
Text B Sport Tourism 145
PART Ⅱ DIALOGUE 149
Dialogue 1 Room Service 149
Dialogue 2 About the Use of Safe-Deposit Box 150
PART III GOOD TO KNOW:Chinese Art 152
PART IV EXERCISES 152
Unit 10 Leisure and Recreation 158
PART ⅠTEXT 158
Text A Elephant Tourism in Laos 158
Text B Cruise 162
PART Ⅱ DIALOGUE 166
Dialogue 1 Additional Bed 166
Dialogue 2 Laundry Service 167
PART III GOOD TO KNOW:Business Service 168
PART IV EXERCISES 169
Activity 5:The Ski Resort 175
Unit 11 Ecotourism 178
PARTⅠTEXT 178
Text A Ecotourism 178
Text B The Role of Ethics in Ecotourism 180
PART Ⅱ DIALOGUE 183
Dialogue 1 Maintenance Service 183
Dialogue 2 Lodging a Complaint at a Hotel 184
PART III GOOD TO KNOW:Traditional Chinese Architecture 185
PART IV EXERCISES 185
Unit 12 Tourism Culture 191
PARTⅠTEXT 191
Text A What Is Religion 191
Text B Films in Contemporary China 196
PART Ⅱ DIALOGUE 198
Dialogue 1 Booking a Table 198
Dialogue 2 Having Western Food 200
PART III GOOD TO KNOW:Sports Items 201
PART IV EXERCISES 202
Activity 6:Museum Visitors’ Survey 207
Unit 13 Tourism Impact 216
PART ⅠTEXT 216
Text A Social Impacts of Tourism 216
Text B Ecological Impacts of Tourism 218
PART Ⅱ DIALOGUE 220
Dialogue 1 Booking Tickets for Shows 220
Dialogue 2 In the Fitness Center 221
PART III GOOD TO KNOW:Public Transportation 222
PART IV EXERCISES 223
Unit 14 Tourism Sustainability 228
PART Ⅰ TEXT 228
Text A Tourism Development in Cyprus Needs to Be Sustained 228
Text B The Tourist as Target: Direct Victim of Political Instability 229
PART Ⅱ DIALOGUE 234
Dialogue 1 Hairdressing 234
Dialogue 2 Booking Facilities and Personnel 235
PART III GOOD TO KNOW:Chinese Dishes 236
PART IV EXERCISES 237
Activity 7:Sherpa 240
Appendix: Key to the Exercises 242
REFERENCES 260
Unit 1 Service 1
PARTⅠTEXT 1
Text A What Are Services 1
Text B Service Level Agreement: Consequences for Non-performance 6
PART Ⅱ DIALOGUE 9
Dialogue 1 Applying for a Visa 9
Dialogue 2 Booking Tickets 11
PART III GOOD TO KNOW:Transportation Terms 13
PART IV EXERCISES 13
Unit 2 Tourism 18
PART Ⅰ TEXT 18
Text A Defining Tourism 18
Text B Tourism, Good or Bad 22
PART Ⅱ DIALOGUE 26
Dialogue 1 Changing Foreign Currency 26
Dialogue 2 Taking a Taxi 27
PART III GOOD TO KNOW:At the Airport 28
PART IV EXERCISES 29
Activity 1:New Headline 34
Unit 3 Hospitality Industry 36
PART Ⅰ TEXT 36
Text A You Are What You Eat 36
Text B Hostel 40
PART Ⅱ DIALOGUE 45
Dialogue 1 At the Information Desk 45
Dialogue 2 Security Check 46
PART III GOOD TO KNOW:In the Restaurant 48
PART IV EXERCISES 49
Unit 4 Tourism Attraction 54
PART Ⅰ TEXT 54
Text A Touring round Banff 54
Text B Tourism Attraction 60
PART Ⅱ DIALOGUE 63
Dialogue 1 Going Through Security 63
Dialogue 2 Announcements at the Gate 64
PART III GOOD TO KNOW:The Types of Luggage 65
PART IV EXERCISES 65
Activity 2:Incoming Tourists’ Overall Impression on China 69
Unit 5 Tourist Product 72
PART Ⅰ TEXT 72
Text A The Silk Road, from Xi’an to Kashgar 72
Text B Banpo Museum 79
PART Ⅱ DIALOGUE 82
Dialogue 1 On the Plane: Captain’s Announcement 82
Dialogue 2 On the Plane: Having Meal 83
PART III GOOD TO KNOW:Maintenance and Safety 84
PART IV EXERCISES 85
Unit 6 Tourism Marketing 91
PART Ⅰ TEXT 91
Text A Tourism Marketing 91
Text B Accor Launches Backpacker Brand 93
PART Ⅱ DIALOGUE 95
Dialogue 1 Immigration Formalities 95
Dialogue 2 Luggage Claiming 97
PART III GOOD TO KNOW:Housekeeping 98
PART IV EXERCISES 98
Activity 3:Huizhou Trilogy 105
Unit 7 Communication 106
PART I TEXT 106
Text A Developing Interpersonal Skills 106
Text B The Concept of “Face” in Chinese-American Interaction 111
PART Ⅱ DIALOGUE 115
Dialogue 1 Customs Clearance 115
Dialogue 2 Reserving a Room 116
PART III GOOD TO KNOW:Chinese Traditional Items 118
PART IV EXERCISES 118
Unit 8 Special Interest Tours 123
PARTⅠ TEXT 123
Text A Virtual Tourism 123
Text B Adventure Tours in Antarctica 127
PART Ⅱ DIALOGUE 131
Dialogue 1 Arranging the Luggage 131
Dialogue 2 Tidying the Room 132
PART III GOOD TO KNOW:Cashier’s Terms 133
PART Ⅴ EXERCISES 134
Activity 4:Freedom Trail 138
Unit 9 Sports and Outdoor Activities 139
PART ⅠTEXT 139
Text A Backpacking 139
Text B Sport Tourism 145
PART Ⅱ DIALOGUE 149
Dialogue 1 Room Service 149
Dialogue 2 About the Use of Safe-Deposit Box 150
PART III GOOD TO KNOW:Chinese Art 152
PART IV EXERCISES 152
Unit 10 Leisure and Recreation 158
PART ⅠTEXT 158
Text A Elephant Tourism in Laos 158
Text B Cruise 162
PART Ⅱ DIALOGUE 166
Dialogue 1 Additional Bed 166
Dialogue 2 Laundry Service 167
PART III GOOD TO KNOW:Business Service 168
PART IV EXERCISES 169
Activity 5:The Ski Resort 175
Unit 11 Ecotourism 178
PARTⅠTEXT 178
Text A Ecotourism 178
Text B The Role of Ethics in Ecotourism 180
PART Ⅱ DIALOGUE 183
Dialogue 1 Maintenance Service 183
Dialogue 2 Lodging a Complaint at a Hotel 184
PART III GOOD TO KNOW:Traditional Chinese Architecture 185
PART IV EXERCISES 185
Unit 12 Tourism Culture 191
PARTⅠTEXT 191
Text A What Is Religion 191
Text B Films in Contemporary China 196
PART Ⅱ DIALOGUE 198
Dialogue 1 Booking a Table 198
Dialogue 2 Having Western Food 200
PART III GOOD TO KNOW:Sports Items 201
PART IV EXERCISES 202
Activity 6:Museum Visitors’ Survey 207
Unit 13 Tourism Impact 216
PART ⅠTEXT 216
Text A Social Impacts of Tourism 216
Text B Ecological Impacts of Tourism 218
PART Ⅱ DIALOGUE 220
Dialogue 1 Booking Tickets for Shows 220
Dialogue 2 In the Fitness Center 221
PART III GOOD TO KNOW:Public Transportation 222
PART IV EXERCISES 223
Unit 14 Tourism Sustainability 228
PART Ⅰ TEXT 228
Text A Tourism Development in Cyprus Needs to Be Sustained 228
Text B The Tourist as Target: Direct Victim of Political Instability 229
PART Ⅱ DIALOGUE 234
Dialogue 1 Hairdressing 234
Dialogue 2 Booking Facilities and Personnel 235
PART III GOOD TO KNOW:Chinese Dishes 236
PART IV EXERCISES 237
Activity 7:Sherpa 240
Appendix: Key to the Exercises 242
REFERENCES 260
展开全部
作者简介
于立新,博士,教授,硕士生导师;现任西安科技大学管理学院旅游系副主任。以访问学者身份,先后赴比利时安特卫普大学、加拿大BROCK大学、美国Troy大学、美国明尼苏达州立大学从事合作研究工作。发表学术论文30多篇,主持省市基金、企业横向等科研课题20多项,主编教材2部,撰写专著2部。
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