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- ISBN:9787564184315
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:208
- 出版时间:2023-02-01
- 条形码:9787564184315 ; 978-7-5641-8431-5
内容简介
《实用商务英语函电》包含12个单元,每单元由三课组成。从总体上介绍函电写作要求和格式入手,涉及国际外贸实务的各个主要环节,环环相扣地介绍了各环节函电写作。教材以“上海白云纺织有限公司”纺织品外贸函电示例为主线,将其在外贸过程中所涉及各方面外贸磋商展现给学习者,在主要学习电子邮件交流方式基础上,同时介绍了电报、电传为辅的函电磋商方式。每个单元首先介绍这一国际贸易环节所涉及商务内容,使学习者理解来龙去脉,然后进入函电写作技能学习。每一课内容配有辅助学生自学的注释,涉及商务内容和英语语言用法,每单元后配有典型句子和形式多样的练习,包括选择题、填空题、简答题、翻译题和写作题。采用任务型学习加深学生对于商务知识和英语表达的掌握。附录部分提供了练习答案和单证示例,有助于学生自学。
目录
Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 (1) Importer Writing to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 (1) General Enquiry
(2) Reply to the Above
Lesson 2 (1) Order Enquiry
(2) Reply to the Above
Lesson 3 (1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 (1) A Quotation
(2) Reply to the Above
Lesson 2 (1) A Firm Offer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3 (1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders, Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 (1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2 (1) Amendment to an L/C
(2) Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 (1) Shipping Instructions
(2) Reply to the Above
Lesson 2 (1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 (1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2 (1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints, Claims and Settlements
Lesson 1 (1) Complaint of Wrong Goods Delivered
(2) Reply——Complaint Accepted
Lesson 2 (1) Claim for Improper Packing
(2) Reply——Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13 Telegrams
Lesson 1 An Introduction to Telegrams
Lesson 2 Examples of Business English Correspondence through Telegrams
Unit 14 Telexes
Lesson 1 An Introduction to Telexes
Lesson 2 Examples of Business English Correspondence through Telexes
Keys to Exercises
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 (1) Importer Writing to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 (1) General Enquiry
(2) Reply to the Above
Lesson 2 (1) Order Enquiry
(2) Reply to the Above
Lesson 3 (1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 (1) A Quotation
(2) Reply to the Above
Lesson 2 (1) A Firm Offer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3 (1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders, Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 (1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2 (1) Amendment to an L/C
(2) Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 (1) Shipping Instructions
(2) Reply to the Above
Lesson 2 (1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 (1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2 (1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints, Claims and Settlements
Lesson 1 (1) Complaint of Wrong Goods Delivered
(2) Reply——Complaint Accepted
Lesson 2 (1) Claim for Improper Packing
(2) Reply——Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13 Telegrams
Lesson 1 An Introduction to Telegrams
Lesson 2 Examples of Business English Correspondence through Telegrams
Unit 14 Telexes
Lesson 1 An Introduction to Telexes
Lesson 2 Examples of Business English Correspondence through Telexes
Keys to Exercises
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