电子商务英语

Unit 1 Introduction to E-business Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (E-mail) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 2 E-business Website Design Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Resume ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 3 E-business Basics Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Application Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 4 Product Selection Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Product Description ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 5 Secure Electronic Transactions Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Quotation Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 6 Computing System Security Measures Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Order Letter ) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 7 Electronic Systems of Payment Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Appeal Letter) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 8 Logistics in E-commerce Age Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Invitation Letter) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 9 Web Marketing Strategies Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Company Introduction) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 10 Advertising of E-commerce Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Advertisement) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 11 Customer Relationship Management Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing (Notice) Part Ⅳ Supplementary Reading Part Ⅴ E-commerce-related Knowledge Unit 12 Introduction to Cross-border E-commerce Part Ⅰ Lead-in Part Ⅱ Reading Part Ⅲ Business Writing ( Business Letter) Part Ⅳ Supplementary Reading Part Ⅴ Cross-border E-commerce Knowledge 参考文献