商务职场英语:学生用书:Students book

【目录】 Unit 1 Making your way Topic 1 Time to make a decision Topic 2 Following through Topic 3 Filling out forms Topic 4 Preparing your resume Topic 5 Sending it all off Topic 6 Finally it's time for the interview Unit 2 Selling is what it's all about Topic 1 Have you got what it takes? Topic 2 How do you do it? Topic 3 Sales have increased by 20% Topic 4 Dealing with the customer Topic 5 Dealing with complaints Topic 6 Buying and seling on the Intemet Unit 3 Marketing the product Topic 1 Telling the world about your product Topic 2 Brands Topic 3 Finding out what appeals to the consumer Topic 4 You can do it too—having a plan Topic 5 Getting together and understanding it all Topic 6 If you can make it, they can fake it Unit 4 Financial matters Topic 1 Keeping a record of personal expenses Topic 2 Starting out Topic 3 Managing expenses Topic 4 Economic issues Topic 5 Investments Topic 6 Changes in the way we do things Unit 5 Global concerns Topic 1 Cultural issues Topic 2 Corporate culture Topic 3 Workplace changes Topic 4 The other side of modern business Topic 5 Global concerns in the business world Topic 6 Ethical trading Text A Supporting Documentsfor a Job Application Text B Survey: More Graduates Opt to Work in Lower-Tier Cities Text A The Future of Sales: UsingAl to Optimize the SalesProcess Text B The Retail Innovations inChina That Can Change the Way the World Shops Text A Marketing Strategy Text B Digital Marketing in China Text A What ls Inflation—Causes Text B The Invisible Silk Road:Enter the Digital Dragon Text A What is Corporate Culture? Text B Huawei's Culture ls the Key to lts Success