商务英语阅读教程:4:4:学生用书:Students book

Unit 1 National Business Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Labor Market Text B The Role of Government Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading GDP Part Ⅴ Test Yourself Unit 2 A Country's Business Strategies Part 1 Pre-reading Questions Part Ⅱ Extensive Reading Text A The New Silk Road Text B Bankers VS． Mattresses Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading： Deflation Part Ⅴ Test Yourself Unit 3 Economy Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A A Penny Here a Penny There Text B A New World Economic Order Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading：Digital Taylorism Part Ⅴ Test Yourself Unit 4 International Commercial Law Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A International Law and Its Major Systems Text B The Dispute Settlement System of WTO Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading：Trade Secrets and Patents Compared Part Ⅴ Test Yourself Unit 5 Marketing Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The Concepts of Promotion Text B The Meaning of \"Place\" in Marketing Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading： Marketing Research Part Ⅴ Test Yourself Unit 6 Finance Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A The Birth of a European Currency： the Euro Text B International Capital Market Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading： Balance of Payments （BOP） Part Ⅴ Test Yourself Unit 7 International Payments Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Introduction to International Payments Text B Factoring Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading： Cyberpayments Part Ⅴ Test Yourself Unit 8 Accounting Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Accounting and Double-entry System Text B About International Accounting Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading：The Most Fundamental Accounting Principle Part Ⅴ Test Yourself Unit 9 International Logistics Part Ⅰ Pre-reading Questions Part Ⅱ Extensive Reading Text A Advantages of International Logistics Text B About Logistics Part Ⅲ Reading Skills Part Ⅳ Supplementary Reading： DHL Part Ⅴ Test Yourself …… Unit 10 International Investments Unit 11 Business Culture Unit 12 International Events Unit 13 Tourism and the Hotel Industry Unit 14 Insurance Unit 15 E-commerce Unit 16 Globalization Appendix： Key to Test Yourself