电子商务英语

Chapter 1 Jobs and Career: Cross-border E-commerce [Leaming Aims] [Mind Map] [Case Introduction] [Passage Learning] 1.1 Definitions and Features of E-commerce 1.2 Definitions and Features of Cross-border E-commerce 1.3 E-commerce Platforms at Home and Abroad 1.4 Development of Cross-border E-commerce in China [Extensive Reading] Chapter 2 New Employees: Market Research [Learning Aims] [Mind Map] [Case Introduction] [Passage Leaming] 2.1 International Market Environment 2.2 Principles of Product Selection 2.3 Methods and Tools of Product Selection 2.4 Industrial Belts and Wholesale Websites [Extensive Reading] Chapter 3 Entry-level Operation: Product Release on E-commerce Platforms [Leaming Aims] [Mind Map] [Case Introduction] [Passage Learning] 3.1 AliExpress Basic Rules 3.2 Basic Rules 3.3 eBay Basic Rules, Listing Policies, Images and Text Policy 3.4 TikTok Basic Rules [Extensive Reading] Chapter 4 Skills Improvement; Digital Marketing [Learning Aims] [Mind Map] [Case Introduction] [Passage Learning] 4.1 SNS Marketing 4.2 SEO Concepts and Application Scenarios 4.3 Influencer Marketing Concept and Model 4.4 Affiliate Marketing Concept and Model [Extensive Reading] Chapter 5 Order Fulfillment: E-commerce Logistics [Learning Aims] [Mind Map] [Case Introduction] [Passage Learning ] 5.1 Main Modes of Cross-border E-commerce Logistics 5.2 Concept and Advantages of Overseas Warehouse 5.3 Precautions of Product Packaging in Cross-border Logistics 5.4 Logistics Services of and AliExpress [Extensive Reading