商务英语阅读教程

Unit 1 International Business
　Text A The Scope of International Business
　Text B International Trade
　Case Study：SOHO，a Better Choice
　国际商务文化知识小贴士——美国商务文化介绍
Unit 2 InternationaI Finance
　Text A Visa Development in China
　Text B International Banking
　Case Study：Citigroup Regrets over Bond Coup
　国际商务文化知识小贴士——英国商务文化介绍
Unit 3 Business Integrity
　Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry 　Appear to Be Rife
　Text B The Leaky Corporation
　Case Study：WorldCom's Dishonest Report
　国际商务文化知识小贴士——经济诚信
Unit 4 Business Elite
　Text A Alan Greeuspan：the Most Powerful Guy
　Text B From Dorm to Dell
　Case Study：Lenovo?IBM?
　国际商务文化知识小贴士——William.H.Gates
Unit 5 E-Commerce
　Text A Cyberpromotion：Communicating with Customer Online
　Text B Why eBay Is Buying Skype
　Case Study：Why You Ought to Sell Your Presents
　国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状
Unit 6 Enterprise Management
　Text A McDonald
　Text B HP,Compaq Merger Fails to Rally US Tech Stocks
　Case Study：Downsizing
　国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式
Unit 7 Business Strategies
　Text A Chinese Business，Champ or Chump?
　Text B Pepsi Gets Street Smart
　Case Study：New United Motor Manufacturing,Inc.
　国际商务文化知识小贴士——商务谈判礼仪
Unit 8 Marketing and Promotion
　Text A Prospect of Cyberpromotion
　Text B Fast Fashion Shakes up American Retail
　Case Study：Promotion Moves of Vans
　国际商务文化知识小贴士——德国商务习俗
Unit 9 Security and Insurance
　Text A Directors and Officers Insurance--the Price of Prominence
　Text B China's Stock Market Reforms
　Case Study：Bank of Tokyo-Mitsubishi Ltd.
　国际商务文化知识小贴士——道琼斯和纳斯达克介绍
Unit 10 Employment and Staffing
　Text A Economic Downturn Gives Workers Opportunity to Try New Adventures
　Text B The Three-step Interview Process
　Case Study：Backing Top Athletes Fails to Lift Nike Stock
　国际商务文化知识小贴士——加拿大商务习俗
Unit 11 Financial Accounting
　Text A Microfinance--Small Sums,Big Issue
　Text B Bookkeeping and Accounting
　Case Study：Starbucks in China
　国际商务文化知识小贴士——日本商务习俗
Unit 12 TraveI Industry
　Text A China Ranks Fifth in World Tourism
　Text B China's Golden Week：A Luxury El Dorado
　Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target
　国际商务文化知识小贴士——法国商务习俗
附录A 练习参考答案
参考文献