商务英语笔译-商务英语系列课程教材

内容简介

本书是《商务英语系列课程教材》之一，共15个单元，分为两个部分：前9个单元为英译汉，后6个单元为汉译英。每个单元的基本内容为：佳译赏析(具体学习和分析优秀译作)、他山之石(探讨某些译作中存在的不足)、学生译作分析(点评学生在翻译实践中常见的问题)、翻译技巧介绍(通过实例介绍常用的翻译技巧)、课堂翻译训(供教师课堂安排学生实践之用)、课后练习(供学生课后巩固提高)。
本书可供商务英语等专业的学生使用，也可供具有一定英语水平的自学者学习参考。

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ON WHAT MAKES A GLOBAL BRAND9: Ultimately it is a question of imagination andintuition in equal parts. It is intuition （ when one asks） what do these brands have that just mightseduce the worlcl？ But also in terms of imagination, what could they become to seduce theworld？It took imagination to think that a nice, homey, very basic, user-friendly, popular, andcheap but really not sophisticated make-up line called Maybelline made in Memphis could becomethe hottest thing for young women in Shanghai. 12 That is why this business is always looking forcandidates who not only have basic business disciplines but also an ability to dream. We callthem, in French, poetes et paysans.