×
CHINESE FINANCIAL SERVICES-A Marketing Perspective

CHINESE FINANCIAL SERVICES-A Marketing Perspective

1星价 ¥53.7 (7.7折)
2星价¥53.7 定价¥69.8
暂无评论
图文详情
  • ISBN:9787807458135
  • 装帧:暂无
  • 版次:暂无
  • 册数:暂无
  • 重量:暂无
  • 印刷次数:1
  • 开本:16开
  • 页数:210
  • 出版时间:2011-04-01
  • 条形码:9787807458135 ; 978-7-80745-813-5

本书特色

         we analyse china's demographics and market conditions for their implications to the corporate marketing function as they pertain to banking.part a provides an overview of the chinese economy, financial markets,demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing. part c addresses the need for strategic marketing in the chinese financial service market. part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.

内容简介

    part a provides an overview of the chinese economy, financial markets, demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing.part c addresses the need for strategic marketing in the chinese financial service market.part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.

目录

preface
part a  the chinese market
  chapter 1  china's financial sector
    1.1  introduction
    1.2  marketing financial services
    1.3  financial system
    1.4  chinese capital markets
    1.5  financial institutions
    1.6  financial assets
    1.7  book structure
  chapter 2  china's economy and demographics
    2.1  introduction
    2.2  chinese economy -- macro economic analysis
      2.2.1  prospect of china's economic growth
      2.2.2  basic statistics
展开全部

预估到手价 ×

预估到手价是按参与促销活动、以最优惠的购买方案计算出的价格(不含优惠券部分),仅供参考,未必等同于实际到手价。

确定
快速
导航