CHINESE FINANCIAL SERVICES-A Marketing Perspective
- ISBN:9787807458135
- 装帧:暂无
- 册数:暂无
- 重量:暂无
- 开本:16开
- 页数:210
- 出版时间:2011-04-01
- 条形码:9787807458135 ; 978-7-80745-813-5
本书特色
we analyse china's demographics and market conditions for their implications to the corporate marketing function as they pertain to banking.part a provides an overview of the chinese economy, financial markets,demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing. part c addresses the need for strategic marketing in the chinese financial service market. part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.
内容简介
part a provides an overview of the chinese economy, financial markets, demographics and the individual and corporate financial service sectors. part b covers the importance and role of marketing in the dynamic and rapidly evolving chinese financial market with an introduction to the seven-ps of marketing and their relevance to chinese financial services marketing.part c addresses the need for strategic marketing in the chinese financial service market.part d addresses the importance of financial responsibility and accountability in marketing and applies this concept to marketing.
目录
part a the chinese market
chapter 1 china's financial sector
1.1 introduction
1.2 marketing financial services
1.3 financial system
1.4 chinese capital markets
1.5 financial institutions
1.6 financial assets
1.7 book structure
chapter 2 china's economy and demographics
2.1 introduction
2.2 chinese economy -- macro economic analysis
2.2.1 prospect of china's economic growth
2.2.2 basic statistics
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