电子商务英语教程

unit 1 electronic commerce theory
　text a overview of electronic commerce
　text b advantages and disadvantages of electronic commerce
unit 2 electronic business model
　text a nine business models on the web
　text b a case： the success of taobao in china
　unit 3 advertising strategies
　text a advertising methods on the web
　text b advertisement strategies
unit 4 electronic marketing structure and direct marketing
　text a overview of electronic marketing structure
　text b direct marketing
　unit 5 electronic commerce payment
　text a electronic money and internet bank
　text b e-commerce payment system
unit 6 internet and protocols
　text a computer networks
　text b the tcp/ip protocol suite
unit 7 supply chain and logistics
　text a supply chain and logistics in electronic commerce
　text b the logistics gaps in china
unit 8 electronic commerce security
　text a electronic commerce security technology
　text b a case： bibliofind company
unit 9 security issues in electronic commerce
　text a internet e-commerce security
　text b creating and maintaining brands on the web
unit 10 issues in the law of e-commerce
　text a the law of e-commerce
　text b other legal issues
unit 1! economics of electronic commerce
　text a interaction of economics and e-commerce
　text b e-commerce changes the economics of search
unit 12 electronic commerce and information economy
　text a the evolving information economy
　text b the information economy and competitive advantage ofenterprises： a value chain analysis
unit 13 application of e-commerce
　text a application of e-commerce in enterprise
　text b the cases of harley-davidson and ge
unit 14 mobile business
　text a mobile payment
　text b a case—paypal
unit 15 electronic commerce management
　text a electronic commerce strategies
　text b designing trust into online experiences
unit 16 group buying and how it works
　text a group buying
　text b does group-shopping work?——the economics of mercata andmobshop
f　urther reading ： e-commerce 2009 （ e-commerce report of u.s.a.）