电子商务英语-(全新版)

Chapter 1 Introduction to Electronic Commerce (E-commerce) 1.1 Overview of E-commerce 1.2 Definitions and Benefits of E-commerce Chapter 2 Classification of E-commerce Chapter 3 Mobile Commerce (M-commerce) 3.1 lntroduction to M-commerce 3.2 Wireless Devices and Business Model of M-commerce 3.3 Implementation Technologies of M-Commence Chapter 4 E-commerce Corporation 4.1 A Comparative Analysis of eBay and Amazon . 4.2 Analysis on Alibaba.com 4.3 Successful Strategies of Taobao-s E-commerce Chapter 5 Electronic Payment (E-payment) System 5.2 New Payment Mode-PayPa 5.3 Analysis on Alipay Mode Chapter 6 Security Technology of E-commerce 6.1 Message Security Issues 6.2 Securing the Firewall 6.3 Encryption and Authentication Chapter 7 E-commerceManagement 7.1 Web Site Design Issue 7.2 Risk Management 7.3 ICC Guidelines on Advertising and Marketing on Chapter 8Web Advertisement in E-commerce 8.3 Web Advertisement Strategies Chapter 9 Logistics Management of E-commerce 9.2 Environmental Logistics 9.3 Logistics Automation Word List References