包邮创业应用英语

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作者：王运华

出版社：中央广播电视大学出版社

本类榜单：教材

分类：教材 > 职业技术培训教材

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ISBN：9787304060961
装帧：一般胶版纸
册数：暂无
重量：暂无
开本：16开
页数：320
出版时间：2012-07-23
条形码：9787304060961 ; 978-7-304-06096-1

本书特色

《创业经济应用英语》（**、二册）采用“以学生为中心，以创业教育为主题”的编写模式。“以创业为主题”是指选取与“培养有创业能力的人”有关的英语听力和阅读材料。每册包含十个单元，**册涉及的主题有：教育和兼职的重要性、确立目标、团队合作、如何抓住机遇、如何处理危机、培养企业家精神、选对创业项目、开始创业。第二册主要围绕创办企业所需的知识能力为主题，如，撰写商业计划、寻求创业资金、人才招聘、企业管理、市场调查、质量控制、产品销售、客户服务、应对激烈竞争、建立品牌。

内容简介

本系列教材的编写宗旨是“使无业者有业，使有业者乐业”，在职业院校创业教育领域是一套不可多得的好教材，可供中高职及应用本科院校的相关专业、科研单位、相关行业企业和个人使用。

unit 1 devise a business plan
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 2 finance your business
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 3 staff recruitment and retention
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 4 business management
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 5 market research
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 6 quality control
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 7 promote your product
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 8 customer service
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 9 deal with the competition
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

unit 10 build your brand
part one around the topic
part two topic-centered listening
part three topic-centered reading
part four grammar
part five comprehensive exercises
part six practical writing

glossary
phrases and expressions
references
appendices
ⅰ .translation for text
ⅱ. examinational syllabus of pretco-a
ⅲ. key for exercises
ⅳ. affixes & roots lists