- ISBN：9787563541966
- 装帧：一般胶版纸
- 册数：暂无
- 重量：暂无
- 开本：16开
- 页数：206
- 出版时间：2015-01-01
- 条形码：9787563541966 ; 978-7-5635-4196-6
内容简介
与传统的国际贸易书籍不同《国际贸易操作实务/普通高等教育“十二五”规划教材》以外贸企业订单执行流程为线索，将整个外贸流程分为营销、生产、运输和结汇四个环节，旨在帮助国际贸易和商务英语专业的学生熟悉外贸工作流程，提高他们在将来工作中的业务能力与交际能力。 《国际贸易操作实务/普通高等教育“十二五”规划教材》共设10个单元，每个单元包括3篇文章，其中第1篇文章为精读材料，第2、3篇文章为泛读材料，教师在教学过程中可根据课时灵活掌握。 《国际贸易操作实务/普通高等教育“十二五”规划教材》的练习以提高学生的专业知识能力和英语语言能力为出发点，分为简答题、选择题、翻译题、句子释义题、函电写作题、案例分析题等。《国际贸易操作实务/普通高等教育“十二五”规划教材》还在每个单元*后增加了常用国际贸易单证讲解及情景对话练习。
目录
Reading 1 Trade Fairs as Part of the Marketing Mix
Reading 2 Aims of Participation in Trade Fairs
Reading 3 Manning the Stand
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 2 COMMUNICATION
Reading 1 Preparing Sales Literature
Reading 2 Programming Promotion
Reading 3 Programming Advertising
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 3 GETTING ORDERS
Reading 1 Preparing Specifications and Negotiating
Reading 2 Prompting and Responding to Sales Enquiries
Reading 3 Pricing and Quoting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 4 PRODUCTION CAPABILITIES
Reading 1 Locating and Evaluating Plant Site
Reading 2 Scheduling Work， Routing and Dispatching Work
Reading 3 Estimating Production Cost
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 5 PRODUCING QUANTITY
Reading 1 Designing and Installing Plant
Reading 2 Engineering Production Process
Reading 3 Tooling
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 6 PRODUCING AT QUALITY
Reading 1 Developing Quality Standards
Reading 2 Developing Quality Control Procedures
Reading 3 Designing Product Services Departments
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 7 PRODUCING ON TIME
Reading 1 Determining Inventory Requirements
Reading 2 Handling Materials
Reading 3 Purchasing and Expediting
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 8 PRODUCING AT COST
Reading 1 Installing Cost Reduction Programmes
Reading 2 Balancing Production
Reading 3 Developing Maintenance Systems and Improving Methods
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 9 PERFORMING FREIGHT OPERATIONS
Reading 1 Preparing the Export Order for Distribution
Reading 2 The Transport Process
Reading 3 Calculating Freight Costs
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
UNIT 10 GETTING PAID
Reading 1 Documentary Credit
Reading 2 Bank Collections
Reading 3 Other Methods of Payment
ENGLISH FOR WORKPLACE COMMUNICATION
INTERNATIONAL TRADE DOCUMENTS
VOCABULARY
REFERENCES
节选
2.PleaserewritethefollowingsentencesinplainerEnglish. 1.Whatistobesuppliedandhowpaymentswillbedonearekeystothenegotiations？ 2.Specificationsrefertothegroupofphysicalcharacteristicsthatservetodefinetheproductorservice. 3.Theenterpriseshouldbeabletodictateitstermstoitsbuyersandsuppliers. 4.Duringnegotiations，managersmuststrivetoachieve“win-win”solutions. 5.Regardlessofthesophisticationofthetechnologiesusedinthenegotiations，humanbeingsarealwaystheonesthatparticipateinthenegotiationprocess. 6.Negotiationswouldnotoccuriftherewerenoconflictsofinterestbetweentheparts. 7.Animportantfactortotakeintoaccountbeforeenteringintoanegotiationistocreateagoodnegotiatingteamwiththequalificationsandpersonalcharacteristicsneededtoachievetheexpectedresults. 3.PleasetranslatethefollowingEnglishsentencesintoChinese. 1.Preparingspecificationsandnegotiatingenablesallpartiestohaveaclearunderstandingoftheterms，andallowstheenterprisetosecurefavourableterms. 2.Whennegotiatingwithbuyers，managersmustbeabletoidentifytherealstakeholdersanddecision-makers，andthereforeensurethatalldecision-makersunderstandthenegotiatedterms. 3.Amongsomespecificationsitispossibletomentionpackaging，labeling，quality，size，expectedperformanceoftheproduct，etc. 4.Itisimportanttounderstandwhycompetitorsarefailingtofulfilltheneedsoftheclientsandhowthecompany'sproductisfulfillingthoseneeds. 5.Managersmuststrivetoachieve“win-win”solutions，knowwhenitisappropriatetocompromise，andperseverewhennecessary. 6.Itbecomesextremelyimportantthentounderstandthedifferencesincultures，perceptionsandpointsofviewofthenegotiatingpartners. 7.Conflictsrepresentdisagreementaboutcertainissuesandrepresentthereasonfortheexistenceofthenegotiation. ……
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