包邮MANAGING ACROSS BORDERS-商务沟通-英文版

introduction
chapter 1 managing diversity
　1.1 indian cultural study
　1.2 japanese business system
　1.3 israel's cultural analysis
chapter 2 internationalization strategy study
　2.1 foreign company cases study
　2.2 domestic company cases study
chapter 3 global management issues
　3.1 private branding in international markets
　3.2 the importance of country-of-origin
　3.3 japanese approach to new product development
　3.4 major factors affecting international pricing
　3.5 the mncs' negotiating position with host governments
chapter 4 operation in global markets
　4.1 sample question 1
　4.2 sample question 2
bibliography