新商务英语听说教程-4-(附光盘1张)

unit 1 corporate culture
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
  section b  listening focus: listening for signpost words
  section c  work step by step
    task 1  getting started—internet giant
    task 2  going further—baidu’s unique culture
    task 3  playing your role—changes in yahoo!
  section d  after-class activities
    be an active listener
    presentation
    enjoy your english  movie episode:american dreams in china
unit 2 trademarks and brands
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
  section b  listening focus: distinguishing facts from opinions (i)
  section c  work step by step
    task 1  getting started—registering a trademark
    task 2  going further—the brand value
    task 3  playing your role—the brand story
  section d  after-class activities
    be an active listener
    presentation
    enjoy your english  sing a song:green flower porcelain
unit 3 mechanism of the board
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
  section b  listening focus: identifying main ideas
  section c  work step by step
    task 1  getting started—the company status
    task 2  going further—the history and system of the board
    task 3  playing your role—duties of the board of directors
  section d  after-class activities
    be an active listener
    presentation
    enjoy your english  movie episode:the social network
unit 4 the stock market
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
  section b  listening focus: note taking
  section c  work step by step
    task 1  getting started—trading principles
    task 2  going further—making your portfolio
    task 3  playing your role—a decisive hero
  section d  after-class activities
    be an active listener
    presentation
    enjoy your english  sing a song:over you
unit 5 overseas market
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
section b  listening focus: summarizing
  section c  work step by step
    task 1  getting started—negotiating a business
    task 2  going further—problems in overseas market
    task 3  playing your role—sales strategy
  section d  after-class activities
    be an active listener
    presentation
    enjoy your english  sing a song:invisible wings
unit 6 company vision
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
  section b  listening focus: distinguishing facts from opinions (ii)
  section c  work step by step
    task 1  getting started—knowing some company visions
    task 2  going further—the vision story
    task 3  playing your role—writing a vision statement
  section d  after-class activities
    be an active listener
    presentation
    enjoy your english  movie episode:a brief history of apple inc.
unit 7 business geeks
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
  section b  listening focus: location and address
  section c  work step by step
    task 1  getting started—big potatoes
    task 2  going further—more business heroes
    task 3  playing your role—the heroes’ story
  section d  after-class activities
    be an active listener
    presentation
    enjoy your english  sing a song:try with me
unit 8 global top 500 companies
  learning objectives
  section a  lead-in
    icebreaker
    reading aloud
  section b  listening focus: drawing inferences
  section c  work step by step
    task 1  getting started—company profile
    task 2  going further—company development
    task 3  playing your role—successful career
  section d  after-class activities
    be an active listener
    presentation 134
    enjoy your english  sing a song:make you feel my love
glossary