当代商务英语实务:英文版

Part I General Knowledge1 What Is Business English? 1.1 Definition of Business English1.2 Business English and BEC1.3 Importance of Business English2 International Trade2.1 What Is International Trade? 2.2 International Trade and International Business3 E-Commerce3.1 Definition3.2 E-Commerce and E-Business3.3 Classifications3.4 E-Commerce ApplicationPart II Establishing Business Relations4 Business E-mail Writing4.1 Introduction4.2 Constituent Parts4.3 Business E-mail Styles4.4 Writing Principles5 Means to Establish Business Relations5.1 Introduction5.2 B2B Websites5.3 Trade Fairs5.4 China's Embassy5.5 Business Connections5.6 Advertisements in Media Part III Process of International Trade6 Inquiry6.1 Introduction6.2 Specimen Inquiries6.3 Strategies for Reply6.4 Phishing Inquiries6.5 How to Identify Phishing Inquiries7 Offer7.1 Introduction7.2 Price Terms7.3 Price-list and Catalog7.4 Samples7.5 FCO and Firm Offer7.6 Strategies for Offer8 Counter-Offer8.1 Introduction8.2 What Is a Counter-Offer? 8.3 How to Handle a Counter-Offer9 Order Confirmation9.1 Introduction9.2 Proforma Invoice9.3 Purchase Order10 Business Contract10.1 Introduction10.2 Contract Set-up10.3 Contract Language10.4 Sign and Counter-Sign10.5 Specimen Contracts11 Payment11.1 Introduction11.2 Payment Terms11.3 Means of Payment11.4 Performance Bond12 Commodity Inspection12.1 Introduction12.2 The Role of Inspection12.3 Inspection Agency12.4 Time and Place for Inspection12.5 Inspection Certificates13 Shipping13.1 Introduction13.2 International Express13.3 Air Shipping13.4 Ocean Shipping13.5 Railway Shipping13.6 Land Shipping13.7 Freight Charge13.8 Shipping Marks14 Insurance14.1 Introduction14.2 Insurance Charge Calculation14.3 Insurance Coverage15 Claim15.1 Introduction15.2 What Is a Claim? 15.3 Structure of a Claim15.4 Principles of Lodging a ClaimPart IV Practical Business Writings16 Business Memo16.1 Introduction16.2 What Is a Memo? 16.3 Structure of a Bussiness Memo17 Business Notice17.1 Introduction17.2 How to Write a Notice18 Business ReportAppendicesAppendix 1 Customary Expressions for Job TitlesAppendix 2 Words and Expressions Used for PackingAppendix 3 Uniform Customs & Practice for Documentary CreditsAppendix 4 Abbreviations in Business EnglishBibliography