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  • ISBN:9787561186961
  • 装帧:暂无
  • 版次:暂无
  • 册数:暂无
  • 重量:暂无
  • 印刷次数:暂无
  • 开本:16开
  • 页数:170
  • 出版时间:2014-07-23
  • 条形码:9787561186961 ; 978-7-5611-8696-1

内容简介

  《世纪商务英语:阅读教程1(基础篇 学生用书 第5版)/新世纪高职高专商务英语专业系列规划教材》以商务文化及礼仪为主线,让学生了解英语国家文化,学习商务礼仪,以适应未来的外事及商务工作。  《世纪商务英语:阅读教程1(基础篇 学生用书 第5版)/新世纪高职高专商务英语专业系列规划教材》其主要内容有:  1.阅读技巧点津,循序渐进地介绍了各种常用的阅读技巧,条理清晰、通俗易懂。通过阅读技巧阐述、示范讲解和技巧训练三个步骤,让学生了解并掌握阅读技巧,提高阅读速度,增强阅读理解能力。  2.综合阅读,包括两篇文章,选材新颖,与时俱进,契合商务及跨文化题材,实用性强,让学生在加强阅读能力的同时能够了解商务知识及文化常识。  3.实用阅读,包括一篇实用阅读材料,选材围绕企业对商务英语人才的需求,呈现真实的商务文本,让学生能够加深对商务工作内容的理解。

目录

Unit 1 Western Cultures
Reading Skill Focus
Context Clues(1)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:American Culture
Text B:How to Adapt to British Culture?
Practical Reading
Invitation Letter

Unit 2 Making Introductions
Reading Skill Focus
Context Clues(2)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:Introductions, Greetings and Titles in Business
Text B:Making Introductions Correctly
Practical Reading
Business Card

Unit 3 Telephone Etiquette
Reading Skill Focus
Context Clues(3)
A:Guided Practice
B:Let's Try
ComprehensiVe Reading
Text A:Tips for Getting People to Slow Down
Text B:Phone Etiquette Tips
Practical Reading
Contact Information

Unit 4 Business Entertainment
Reading Skill Focus
Context Clues(4)
A:Guided Practice
B:Let's Try
Comptehensive Reading
Text A:Entertainment and Gifi Giving in Business
Text B:Canal Museum-An Ideal Place for Business Receptions
Practical Reading
Checldist

Unit 5 Business Invitations
Reading Skill Focus
Finding the Main Idea(1)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:Business Invitations
Text B:Customs on Invitations in Britain
Practical Reading
Business Invitations
Test One

Unit 6 Dining Culture
Reading Skill Focus
Finding the Main Idea(2)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:HOW Americans Eat and Drink
Text B:Table Manner Tips
Practical Reading
Menu

Unit 7 Etiquette
Reading Skill Focus
Finding the Main Idea(3)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:Body Language Speaks Louder Than Words
Text B:Gracious Manners Make You Charming
Practical Reading
Q&A

Unit 8 Communication Skills
Reading Skill Focus
Patterns of Paragraph Development(1)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:Various Styles of Communication
Text B:Listening Skills
Practical Reading
List

Unit 9 Intercultural Communication
Reading Skill Focus
Patterns of Paragraph Development(2)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:Intercultura ln Communication Tips
Text B:Cross-cultural Negotiation
Practical Reading.
Tables & Graphs

Unit 10 Being a Smart Customer
Reading Skill Focus
Pattems of Paragraph Development(3)
A:Guided Practice
B:Let's Try
Comprehensive Reading
Text A:Tips for Spending Your Money Wisely
TextB:How to be a Smart Customer
Practical Reading
Online Catalogue
Test Two
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