世纪商务英语

Unit 1 Western Cultures
Reading Skill Focus
Context Clues（1）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：American Culture
Text B：How to Adapt to British Culture？
Practical Reading
Invitation Letter

Unit 2 Making Introductions
Reading Skill Focus
Context Clues（2）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Introductions， Greetings and Titles in Business
Text B：Making Introductions Correctly
Practical Reading
Business Card

Unit 3 Telephone Etiquette
Reading Skill Focus
Context Clues（3）
A：Guided Practice
B：Let's Try
ComprehensiVe Reading
Text A：Tips for Getting People to Slow Down
Text B：Phone Etiquette Tips
Practical Reading
Contact Information

Unit 4 Business Entertainment
Reading Skill Focus
Context Clues（4）
A：Guided Practice
B：Let's Try
Comptehensive Reading
Text A：Entertainment and Gifi Giving in Business
Text B：Canal Museum-An Ideal Place for Business Receptions
Practical Reading
Checldist

Unit 5 Business Invitations
Reading Skill Focus
Finding the Main Idea（1）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Business Invitations
Text B：Customs on Invitations in Britain
Practical Reading
Business Invitations
Test One

Unit 6 Dining Culture
Reading Skill Focus
Finding the Main Idea（2）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：HOW Americans Eat and Drink
Text B：Table Manner Tips
Practical Reading
Menu

Unit 7 Etiquette
Reading Skill Focus
Finding the Main Idea（3）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Body Language Speaks Louder Than Words
Text B：Gracious Manners Make You Charming
Practical Reading
Q&A

Unit 8 Communication Skills
Reading Skill Focus
Patterns of Paragraph Development（1）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Various Styles of Communication
Text B：Listening Skills
Practical Reading
List

Unit 9 Intercultural Communication
Reading Skill Focus
Patterns of Paragraph Development（2）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Intercultura ln Communication Tips
Text B：Cross-cultural Negotiation
Practical Reading．
Tables & Graphs

Unit 10 Being a Smart Customer
Reading Skill Focus
Pattems of Paragraph Development（3）
A：Guided Practice
B：Let's Try
Comprehensive Reading
Text A：Tips for Spending Your Money Wisely
TextB：How to be a Smart Customer
Practical Reading
Online Catalogue
Test Two