经济学基础

目 录
**章 导论 ································································································ 1
导读案例 ································································································ 1
**节 经济学概述 ················································································· 2
第二节 经济学的研究对象 ········································································ 6
第三节 经济学的研究内容 ······································································· 12
第四节 经济学的基本研究方法 ································································· 15
关键概念 ······························································································· 18
知识小结 ······························································································· 18
思考作业题 ···························································································· 19
第二章 供求理论 ························································································· 20
导读案例 ······························································································· 20
**节 需求理论 ··················································································· 21
第二节 供给定理 ··················································································· 25
第三节 均衡价格理论及其应用 ································································· 29
第四节 弹性理论及其应用 ······································································· 34
关键概念 ······························································································· 41
知识小结 ······························································································· 41
思考作业题 ···························································································· 42
第三章 消费者行为理论 ················································································ 44
导读案例 ······························································································· 44
**节 基数效用论 ················································································ 45
第二节 序数效用论 ················································································ 52
第三节 消费者行为理论的应用 ································································· 57
关键概念 ······························································································· 61
知识小结 ······························································································· 61
思考作业题 ···························································································· 62
第四章 生产者行为理论 ················································································ 65
导读案例 ······························································································· 65
**节 生产函数 ··················································································· 65
第二节 短期生产理论 ············································································ 69
第三节 长期生产理论 ············································································ 73
第四节 规模经济 ··················································································· 77
关键概念 ······························································································ 79
知识小结 ······························································································ 79
思考作业题 ··························································································· 81
第五章 成本与收益理论 ··············································································· 84
导读案例 ······························································································ 84
**节 成本与成本函数 ········································································· 85
第二节 短期成本分析 ············································································ 89
第三节 长期成本分析 ············································································ 93
第四节 企业收益与利润*大化原则 ·························································· 97
关键概念 ·············································································