包邮互联网时代的企业创新

目 录 **章 互联网思维 互联网思维从哪里来？具有哪些特征？与传统思维存在哪些差异？它将如何影响 企业（尤其是传统企业）的发展？企业需要什么样的互联网思维，采取什么样的行动， 方能适应环境并提升能力成长？ 以互联网思维重塑企业 ································································3 互联网思维的潜在盲区 ·······························································16 互联网思维：你说到做到了吗？ ···················································27 传统企业的互联网思维——参与式管理 ···········································38 第二章 战略创新 战略创新首先是战略形成方式的创新，这需要“主动试错”。为适应互联网时代 产业组织的变革，企业需要“突破性战略思维”。传统企业拥抱互联网，可视为“重生”。 重要的是，合作网络将成为持续竞争优势的根源。 主动试错：“互联网 ”时代企业创新的法则 ···································47 突破性战略思维：适应产业组织的变革 ···········································56 重生战略：互联网时代的转型之道 ·················································67 合作战略：构筑持续竞争优势 ······················································81 第三章 商业模式创新 商业模式是企业及其利益相关者之间的交易与合作结构。互联网时代，企业自身、 利益相关者，以及它们之间的结构都将发生变化。认清这些变化及其带来的新规则， 在新规则中寻找新的竞争优势，是商业模式创新的基本思路。 原生性：商业模式的持续竞争 ······················································95 体验与免费带来颠覆 ································································ 104 4C：后互联网时代的商业新规则 ················································· 113 新竞争优势：移动互联时代的商业模式设计 ··································· 127 第四章 组织创新 组织跟随战略和商业模式。战略和商业模式创新需要组织创新的支持，才能取得 预期成果。科层制企业的变革，自组织与平台组织的形成，都是组织创新的内容。其 *高目标是获取和保持平台组织的领导权。 科层制企业的组织革命 ····························································· 143 自组织与平台组织的崛起 ·························································· 150 平台组织：迎接全员创新的时代 ················································· 159 如何赢得平台领导权 ································································ 172 第五章 管理创新 互联网时代的企业中，人人都应是管理者。这也许是人类管理史上*大的创新， 由此导致“自我管理”成为管理的中心。智能手机、社交网络和微信等新技术及应用， 已成为“自我管理”的主要手段和方式。 互联网时代的管理重构 ····························································· 187 “共享管理”：管理新范式、新行动 ············································ 202 享利避害：智能手机和社交网络 ················································· 209 由道及术：微信时代的时间管理 ················································· 217 资料来源 ··············································································227