商务英语导学与实践

Unit 1 Job Interview
Part Ⅰ Detailed Studies of the Texts
Text ATips for Acing a Job Interview
Text BBad Job Interviews： What Went Wrong?
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 2 Business Etiquette
Part ⅠDetailed Studies of the Texts
Text A Business Etiquette for Corporate Events
Text BHow to Master Business Etiquette it/New Zealand
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 3 Business Travel
Part ⅠDetailed Studies of the Texts
Text AHow to Organize a Travel Itinerary
Text BInternational Business Travel —— Dos and Don'ts
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part VListening Practices

Unit 4 Business Meeting
Part ⅠDetailed Studies of the Texts
Text AHow to Write an Agenda for a Meeting
Text BRunning Business Meetings
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing“
Part ⅤListening Practices

Unit 5 Product and Company Presentation
Part ⅠDetailed Studies of the Texts
Text AHow to Create a Powerful Sales Presentation
Text BThe Perfect Presentation： Materials
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 6 Sales and Marketing
Part ⅠDetailed Studies of the Texts
Text AWhat Is the Difference Between Marketing and Sales?
Text BPowerful Content Marketing Stories
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 7 Business Negotiation
Part ⅠDetailed Studies of the Texts
Text AHow to Negotiate a Job Offer
Text BHow to Know When You Should Walk Away from a Negotiation
Part Ⅱ Reading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices

Unit 8 Business Culture
Part ⅠDetailed Studies of the Texts
Text ACulture Is a Firing Offense
Text BDoing Business in Canada
Part ⅡReading Exercises
Part ⅢBusiness Translation
Part ⅣBusiness Writing
Part ⅤListening Practices
参考答案
参考文献