21世纪靠前经济与贸易学专业精品教材跨境电子商务双语教程/易露霞等

Chapter One Overview of Cross-Border E-Commerce 1
Part A Text A Brief Introduction to Cross-Border E-Commerce 1
Section One Features of Cross-Border E-Commerce 1
Section Two Features of China’s Cross-Border E-Commerce Development 4
Section Three Regulations on China’s Cross-Border E-Commerce 5
Section Four Pattern of Trade 5
Section Five Policy Defects of Cross-Border E-Commerce 7
Section Six Payment Business Defects of Cross-Border E-Commerce 8
Section Seven Local Implementation Plans 8
Part B Terminology Practice 9
Part C Useful Expressions 10
Part D Exercise 10
Chapter Two Cross-Border E-Commerce Operation Mode 15
Part A Text A Brief Introduction to Cross-Border E-Commerce Operation Mode 15
Section One Platform Trade Mode of Cross-Border E-Commerce 16
Section Two Advantages of Cross-Border E-Commerce Operation Mode 18
Section Three Current Drawbacks and Limitations of Cross-Border E-Commerce
Operation Mode 19
Section Four Current Representative Operation Mode of Cross-Border E-Commerce 21
Part B Terminology Practice 23
Part C Useful Expressions 24
Part D Exercise 25
Chapter Three An Overview of Third-Party Cross-Border E-commerce Platform 30
Part A Text A Brief Introduction to Third-Party Cross-Border E-Commerce Platform 30
Section One Features of Third-Party Cross-Border E-Commerce Platform 30
Section Two Profit Mode of Third-Party Cross-Border E-Commerce Platform 31
Section Three Classification and Brief Introduction to Third-Party
Cross-Border E-Commerce Platforms 33
Part B Terminology Practice 36
Part C Useful Expressions 37
Part D Exercise 38
Chapter Four International Trade Online Trading Platform 43
Part A Text Background of Emerging International Online Trade 43
Section One AliExpress Platform Profile 44
Section Two Global Positioning of AliExpress 46
Section Three Buyers and Sellers on AliExpress Platform 47
Section Four Global AliExpress Platform Channels 47
Section Five AliExpress Profit Mode 48
Section Six Marketable Products 48
Part B Terminology Practice 49
Part C Useful Expressions 50
Part D Exercise 50
Chapter Five Cross-Border E-Commerce Inquiry 54
Part A Text A Brief Introduction to Inquiry 54
Section One Inquiry Reply Process of Cross-Border E-Commerce Platform 55
Section Two Inquiry Letter 56
Section Three Decent Specimen Letters 56
Section Four AliTM Inquiry Letter Sample 58
Section Five Writing Template for Inquiry 61
Section Six Useful Sentences for Inquiry 62
Part B Terminology Practice 65
Part C Useful Expressions 66
Part D Exercise 66
Chapter Six Cross-Border E-Commerce Market Theory 70
Part A Text A Brief Introduction to Cross-Border E-Commerce Market 70
Section One Market Competition of Cross-Border E-Commerce 71
Section Two Market Strategy of Cross-Border E-Commerce 72
Section Three Trade Ecosphere of Cross-Border E-Commerce 73
Section Four Long-Tail Market Theory 74
Section Five Cross-Border E-Commerce Long-Tail Effect 76
Part B Terminology Practice 77
Part C Useful Expressions 78
Part D Exercise 79
Chapter Seven Commodities Display & Products Quality 83
Part A Text A Brief Introduction to Cross-Border E-Commerce Commodity Launch and
Display 83
Section One Suggestions for Product Display of Cross-Border E-Commerce 84
Section Two Cross-Border E-Commerce AliExpress Platform Product Release Tips 86
Section Three Methods of Stipulating Quality of Commodity 88
Section Four General Catalog of E-Commerce Platform 95
Part B Terminology Practice 104
Part C Useful Expressions 105
Part D Exercise 106
Chapter Eight International Payments for Cross-Border E-Commerce 110
Part A Text A Brief Introduction to Cross-Border E-Commerce Payments 110
Section One Cross-Border E-Commerce On-Line Payment Methods 111
Section Two Cross-Border E-Commerce Off-Line Payment Methods 114
Section Three Instruments of Payment in International Trade 116
Section Four Cross-Border Payments and Process 117
Part B Terminology Practice 124
Part C Useful Expressions 125
Part D Exercise 125
Chapter Nine Cross-Border E-Commerce International Logistics 130
Part A Text A Brief Introduction to International Logistics 130
Section One The Main Modes and Features of Cross-Border International Logistics 130
Section Two Methods to Choose Cross-Border International Logistics 134
Section Three Methods of the International Logistics Delivery 138
Part B Terminology Practice 146
Part C Useful Expressions 147
Part D Exercise 147
Chapter Ten Order Procedure of Cross-Border E-Commerce 151
Part A Text A Brief Introduction to E-Order 151
Section One Role of Cross-Border E-Commerce Order System 151
Section Two Procedure of Cross-Border E-Commerce Buyer Order 152
Section Three Procedure of Cross-border E-commerce Seller Order 153
Section Four Goods Receipt and Settlement 154
Section Five Cross-Border Order’s Numeric Fields 155
Part B Terminology Practice 157
Part C Useful Expressions 158
Part D Exercise 158
Chapter Eleven Cross-Border E-Commerce Market Selection 161
Part A Text A Brief Introduction to Market Selection 161
Section One The Definition and Classification of the Product Selection 161
Section Two Cross-Border E-Commerce Positioning 162
Section Three Cross-Border E-Commodity selection method procedures 163
Section Four Pricing of Cross-Border E-Goods 165
Part B Terminology Practice 169
Part C Useful Expressions 170
Part D Exercise 171
Chapter Twelve Cross-Border E-Commerce Regulation 176
Part A Text A Brief Introduction to Cross-Border E-Commerce Regulation Problems 176
Section One The Rights and Obligations of Cross-Border E-Commerce Market
Participants 176
Section Two Regulation Problems Confront the Cross-Border E-Commerce 178
Section Three Regulation Legal Issues of Cross-Border E-Commerce 179
Section Four Improving Cross-Border E-Commerce Supervision System 181
Part B Terminology Practice 182
Part C Useful Expressions 183
Part D Exercise 184
Chapter Thirteen China’s Cross-Border E-Commerce Status 188
Part A Text A Brief Introduction to China’s Cross-Border E-Commerce
Development History 188
Section One Main Driving Force of Cross-Border E-Commerce in China 188
Section Two Traditional Logistics and E-Commerce Needs 189
Section Three China’s Cross-Border E-Commerce Market Competition 191
Section Four “Going Global” Strategy of China’s Cross-Border E-Commerce 192
Part B Terminology Practice 192
Part C Useful Expressions 193
Part D Exercise 194
参考文献 199
**章 跨境电子商务概述 1
A 课文 跨境电子商务概述 1
**节 跨境电子商务的特征 1
第二节 我国跨境电子商务发展特征 4
第三节 我国跨境电子商务的法规 5
第四节 贸易模式 5
第五节 跨境电子商务面临的政策缺陷 7
第六节 跨境电子商务支付业务管理缺陷 8
第七节 地方实施方案 8
B 专业术语 9
C 实用表达 10
D 练习 10
第二章 跨境电子商务营运方式 15
A 课文 跨境电子商务运作模式简介 15
**节 跨境电子商务平台交易模式 16
第二节 跨境电子商务运营模式的优势 18
第三节 当前跨境电子商务运作模式的缺陷与局限性 19
第四节 目前跨境电子商务具有代表性的营运模式 21
B 专业术语 23
C 实用表达 24
D 练习 25
第三章 第三方跨境电子商务平台概述 30
A 课文 第三方跨境电子商务平台简介 30
**节 第三方跨境电子商务平台的特点 30
第二节 第三方跨境电子商务平台的盈利模式 31
第三节 第三方跨境电子商务平台分类与简介 33
B 专业术语 36
C 实用表达 37
D 练习 38
第四章 国际贸易在线交易平台 43
A 课文 新兴国际在线贸易平台背景简介 43
**节 阿里巴巴速卖通平台简介 44
第二节 全球速卖通的定位 46
第三节 全球速卖通平台的买家和卖家 47
第四节 全球速卖通平台渠道 47
第五节 全球速卖通盈利模式 48
第六节 适销产品 48
B 专业术语 49
C 实用表达 50
D 练习 50
第五章 跨境电子商务询盘 54
A 课文 跨境询盘简介 54
**节 跨境电子商务平台回复询盘流程 55
第二节 询盘信 56
第三节 正式的信件样本 56
第四节 AliTM询盘信件样本 58
第五节 询盘写作模板 61
第六节 询盘常用句子 62
B 专业术语 65
C 实用表达 66
D 练习 66
第六章 跨境电子商务市场理论 70
A 课文 跨境电子商务市场简介 70
**节 跨境电子商务的市场竞争格局 71
第二节 跨境电子商务的市场战略 72
第三节 跨境电子商务贸易生态圈 73
第四节 长尾市场理论 74
第五节 跨境电子商务的长尾效应 76
B 专业术语 77
C 实用表达 78
D 练习 79
第七章 商品展示和产品质量 83
A 课文 跨境电子商务商品发布与展示简介 83
**节 跨境电子商务商品展示建议 84
第二节 跨境电子商务全球速卖通平台产品发布技巧 86
第三节 货物品质的表示方法 88
第四节 电子商务平台的产品目录及分类 95
B 专业术语 104
C 实用表达 105
D 练习 106
第八章 跨境电子商务国际支付 110
A 课文 跨境电子商务支付简介 110
**节 跨境电子商务线上跨境支付方式 111
第二节 跨境电子商务线下跨境支付方式 114
第三节 国际贸易中的支付工具 116
第四节 跨境支付业务与流程 117
B 专业术语 124
C 实用表达 125
D 练习 125
第九章 跨境电子商务国际物流 130
A 课文 跨境国际物流简介 130
**节 跨境国际物流的主要模式及其特征 130
第二节 跨境国际物流的选择方法 134
第三节 国际物流装运方式 138
B 专业术语 146
C 实用表达 147
D 练习 147
第十章 跨境电子商务订单流程 151
A 课文 跨境电子订单简介 151
**节 跨境电子商务订单系统的作用 151
第二节 跨境电子商务买家订单流程 152
第三节 跨境电子商务卖家订单流程 153
第四节 收货与放款 154
第五节 跨境订单字段 155
B 专业术语 157
C 实用表达 158
D 练习 158
第十一章 跨境电子商务市场选品 161
A 课文 市场选品简介 161
**节 选品的定义和分类 161
第二节 跨境电子商务定位 162
第三节 跨境电子商务选品方法程序 163
第四节 跨境电子商品的定价 165
B 专业术语 169
C 实用表达 170
D 练习 171
第十二章 跨境电子商务监管 176
A 课文 跨境电子商务监管问题简介 176
**节 跨境电子商务市场主体的权利和义务 176
第二节 跨境电子商务监管面临的问题 178
第三节 跨境电子商务监管法律问题 179
第四节 完善跨境电子商务监管制度 181
B 专业术语 182
C 实用表达 183
D 练习 184
第十三章 中国跨境电子商务发展现状 188
A 课文 中国跨境电子商务发展史简介 188
**节 中国跨境电子商务的主要推动力 188
第二节 传统物流与电子商务需求 189
第三节 中国跨境电子商务市场竞争格局 191
第四节 中国跨境电子商务“出海”策略 192
B 专业术语 192
C 实用表达 193
D 练习 194
参考文献 199