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- ISBN:9787564231996
- 装帧:一般轻型纸
- 册数:暂无
- 重量:暂无
- 开本:26cm
- 页数:254页
- 出版时间:2019-02-01
- 条形码:9787564231996 ; 978-7-5642-3199-6
内容简介
本书紧密结合金融企业特点、依照金融活动的基本过程和规律, 通过情景对话、课文学习、背景知识、专业词汇操练等多维方式强化学生实践应用能力, 主要介绍开立账户、办理存取款、信用卡、透支、挂失、汇款、电子银行、贷款、基金、期货、股票和保险等知识, 并通过指导学员实训、强化实践应用技能培养。
目录
第二版前言/1
Chapter 1 Finance/1
Vocabulary and Expressions/12
Notes/12
Exercises/13
Conversation Material: Why Finance Is Important/14
Reading Material: Introduction of Bank of China/15
Chapter 2 The Internet Finance/17
Vocabulary and Expressions/28
Notes/28
Exercises/30
Conversation Material: How to Use Alipay(支付宝)for Online Payment in China/31
Reading Material:Crowd Funding/33
Chapter 3 Careers in Commer Banking/38
Vocabulary and Expressions/44
Notes/45
Exercises/46
Conversation Material: Banking Job Interview/47
Reading Material: Careers in Investment Banking/48
Chapter 4 Money Market and Instruments /55
Vocabulary and Expressions/61
Notes/61
Exercises/62
Conversation Material: Talk About Money and Money Supply/64
Reading Material: Money Management/65
Chapter 5 Commer Banks and Services/69
Vocabulary and Expressions/80
Notes/80
Exercises/81
Conversation Material: Open Account and Deposit Money/82
Reading Material: Internet Banks/83
Chapter 6 Foreign Exchange Market/87
Vocabulary and Expressions/94
Notes/94
Exercises/95
Conversation Material: A Currency Exchange Market/96
B Foreign Currencies Deposit/97
Reading Material: Foreign Exchange Spreads/99
Chapter 7 Corporate Financing/104
Vocabulary and Expressions/111
Notes/111
Exercises/114
Conversation Material: Business Loan/115
Reading Material: Venture Capital (VC)/118
Chapter 8 Finan Statements/120
Vocabulary and Expressions/128
Notes/129
Exercises/129
Conversation Material: Talk About Bank's Finan Situation/131
Reading Material: Cash Flow Statement/132
Chapter 9 Personal Finance /136
Vocabulary and Expressions/141
Notes/141
Exercises/142
Conversation Material: Mortgage Loan Application/143
Reading Material: Secured and Unsecured Personal Loans/145
Chapter 10 Bond/147
Vocabulary and Expressions/154
Notes/154
Exercises/155
Conversation Material: General Consultation of Investment/157
Reading Material: Retail Notes Make Bond Investing Easier/159
Chapter 11 Stocks/165
Vocabulary and Expressions/174
Notes/174
Exercises/176
Conversation Material: Trading Stocks/178
Reading Material: Stock Market Index/181
Chapter 12 Mutual Funds/185
Vocabulary and Expressions/194
Notes/194
Exercises/196
Conversation Material: Introduction of Mutual Funds/197
Reading Material: The Truth Behind Mutual Fund Returns/200
Chapter 13 Futures Markets/202
Vocabulary and Expressions/210
Notes/212
Exercises/213
Conversation Material: Talk About Futures Trading/215
Reading Material: Stock Index Futures/216
Chapter 14 Insurance/218
Vocabulary and Expressions/237
Notes/237
Exercises/238
Conversation Material: Insurance Agency Business/240
Reading Material: Auto Insurance/241
Appendix Vocabulary & Glossary/246
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作者简介
刘文国,男, 上海立信会计金融学院教授。 王纯,女,上海立信会计金融学院副教授。
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