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  • ISBN:9787564231996
  • 装帧:一般轻型纸
  • 册数:暂无
  • 重量:暂无
  • 开本:26cm
  • 页数:254页
  • 出版时间:2019-02-01
  • 条形码:9787564231996 ; 978-7-5642-3199-6

内容简介

本书紧密结合金融企业特点、依照金融活动的基本过程和规律, 通过情景对话、课文学习、背景知识、专业词汇操练等多维方式强化学生实践应用能力, 主要介绍开立账户、办理存取款、信用卡、透支、挂失、汇款、电子银行、贷款、基金、期货、股票和保险等知识, 并通过指导学员实训、强化实践应用技能培养。

目录

第二版前言/1 Chapter 1 Finance/1 Vocabulary and Expressions/12 Notes/12 Exercises/13 Conversation Material: Why Finance Is Important/14 Reading Material: Introduction of Bank of China/15 Chapter 2 The Internet Finance/17 Vocabulary and Expressions/28 Notes/28 Exercises/30 Conversation Material: How to Use Alipay(支付宝)for Online Payment in China/31 Reading Material:Crowd Funding/33 Chapter 3 Careers in Commer Banking/38 Vocabulary and Expressions/44 Notes/45 Exercises/46 Conversation Material: Banking Job Interview/47 Reading Material: Careers in Investment Banking/48 Chapter 4 Money Market and Instruments /55 Vocabulary and Expressions/61 Notes/61 Exercises/62 Conversation Material: Talk About Money and Money Supply/64 Reading Material: Money Management/65 Chapter 5 Commer Banks and Services/69 Vocabulary and Expressions/80 Notes/80 Exercises/81 Conversation Material: Open Account and Deposit Money/82 Reading Material: Internet Banks/83 Chapter 6 Foreign Exchange Market/87 Vocabulary and Expressions/94 Notes/94 Exercises/95 Conversation Material: A Currency Exchange Market/96 B Foreign Currencies Deposit/97 Reading Material: Foreign Exchange Spreads/99 Chapter 7 Corporate Financing/104 Vocabulary and Expressions/111 Notes/111 Exercises/114 Conversation Material: Business Loan/115 Reading Material: Venture Capital (VC)/118 Chapter 8 Finan Statements/120 Vocabulary and Expressions/128 Notes/129 Exercises/129 Conversation Material: Talk About Bank's Finan Situation/131 Reading Material: Cash Flow Statement/132 Chapter 9 Personal Finance /136 Vocabulary and Expressions/141 Notes/141 Exercises/142 Conversation Material: Mortgage Loan Application/143 Reading Material: Secured and Unsecured Personal Loans/145 Chapter 10 Bond/147 Vocabulary and Expressions/154 Notes/154 Exercises/155 Conversation Material: General Consultation of Investment/157 Reading Material: Retail Notes Make Bond Investing Easier/159 Chapter 11 Stocks/165 Vocabulary and Expressions/174 Notes/174 Exercises/176 Conversation Material: Trading Stocks/178 Reading Material: Stock Market Index/181 Chapter 12 Mutual Funds/185 Vocabulary and Expressions/194 Notes/194 Exercises/196 Conversation Material: Introduction of Mutual Funds/197 Reading Material: The Truth Behind Mutual Fund Returns/200 Chapter 13 Futures Markets/202 Vocabulary and Expressions/210 Notes/212 Exercises/213 Conversation Material: Talk About Futures Trading/215 Reading Material: Stock Index Futures/216 Chapter 14 Insurance/218 Vocabulary and Expressions/237 Notes/237 Exercises/238 Conversation Material: Insurance Agency Business/240 Reading Material: Auto Insurance/241 Appendix Vocabulary & Glossary/246
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作者简介

刘文国,男, 上海立信会计金融学院教授。 王纯,女,上海立信会计金融学院副教授。

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