包邮商务英文函电与谈判(配光盘)(本科教材)
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- ISBN:9787302325338
- 装帧:一般胶版纸
- 册数:暂无
- 重量:暂无
- 开本:32开
- 页数:194
- 出版时间:2019-07-06
- 条形码:9787302325338 ; 978-7-302-32533-8
内容简介
《商务英文函电与谈判》涉及国际贸易实务各个环节及相关商务活动中商务英文函电的写作指导、商务谈判的实践技巧,兼顾商务谈判中背景知识与文化提示。教材充分体现任务带领、实践导向的课程设计思想,突出外贸业务流程中遇到的现实问题、操作要点及解决方法与技巧,通过实际案例、情景模拟和课后拓展等多种手段,将语言训练与贸易实务融为一体,使学生在模拟外贸业务活动中提高其商务英文书面表达能力,掌握商务谈判实践技巧,强化外贸业务能力,提高从事国际贸易工作的综合素质。 《商务英文函电与谈判》适合商务英语、国际贸易、英语等专业的学生学习使用,亦可供国际贸易从业人员学习和参考。
目录
Preface
Contents
Unit 1Introduction to Business Correspondence and Negotiations
Introduction
Objectives
Part One Principles of Business Correspondence
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business Negotiations
Part Five Exercises
Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Leaflets and Advertisements
Part Five Exercises
Unit 3 Inquiry and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
……
Unit 4 Offer and Counter-offer
Unit 5 Order and Confirmation
Unit 6 Quantity and Quality
Unit 7 Packing and Shipment
Unit 8 Commission and Payment
Unit 9 Complaints, Claims and Adjustments
Unit 10 Insurance and Arbitration
Unit 11 Requesting and Confirming a Service
Unit 12 Office Business Correspondence
Appendixes
References
Contents
Unit 1Introduction to Business Correspondence and Negotiations
Introduction
Objectives
Part One Principles of Business Correspondence
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business Negotiations
Part Five Exercises
Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Leaflets and Advertisements
Part Five Exercises
Unit 3 Inquiry and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
……
Unit 4 Offer and Counter-offer
Unit 5 Order and Confirmation
Unit 6 Quantity and Quality
Unit 7 Packing and Shipment
Unit 8 Commission and Payment
Unit 9 Complaints, Claims and Adjustments
Unit 10 Insurance and Arbitration
Unit 11 Requesting and Confirming a Service
Unit 12 Office Business Correspondence
Appendixes
References
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