商务英文函电与谈判(配光盘)(本科教材)

Preface
Contents

Unit 1Introduction to Business Correspondence and Negotiations
Introduction
Objectives
Part One Principles of Business Correspondence
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business Negotiations
Part Five Exercises

Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Leaflets and Advertisements
Part Five Exercises

Unit 3 Inquiry and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
……

Unit 4 Offer and Counter-offer
Unit 5 Order and Confirmation
Unit 6 Quantity and Quality
Unit 7 Packing and Shipment
Unit 8 Commission and Payment
Unit 9 Complaints， Claims and Adjustments
Unit 10 Insurance and Arbitration
Unit 11 Requesting and Confirming a Service
Unit 12 Office Business Correspondence

Appendixes
References