包邮管理经济学:英文版

Successful managers make extensive use of economic tools when making important decisions. They use these tools to produce at minimum cost, to choose an output level to maximize profit, and for many other managerial decisions including: ???? Whether to offer buy-one-get-one-free deals ???? How much to advertise ???? Whether to sell various goods as a bundle ???? What strategies to use to compete with rival firms???? How to design compensation contracts to provide appropriate incentives for employees???? How to structure an international supply chain to take advantage of cross-country differences in production costs We illustrate how to apply economic theory using actual business examples and real data. Our experience teaching managerial economics at the Wharton School (University of Pennsylvania) and the Sauder School of Business (University of British Columbia) as well as teaching a wide variety of students at the Massachusetts Institute of Technology; Queen’s University; and the University of California, Berkeley, has convinced us that students prefer our emphasis on real-world issues and examples from actual markets.