包邮高等院校会展专业系列教材会展英语(第2版)

Part One English for Conventions
Unit 1 Talking about Convention Industry
Dialogue 1：What Makes a Great Convention City?
Dialogue 2：Booking a Meeting
Reading：The Historical Development of Convention Industry
Practical Writing：The Ptoposal to Host a Convention Case Study：ICCA
Exercises
Unit 2 Planning of Meetings and Conventions
Dialogue 1：Planning for the Convention
Dialogue 2：Arranging for the Convention
Reading：The Routine Work of Meeting Planners
Practical Writing：Convention Lead Form
Case Study：Convention Connections， Inc．
Exercises
Unit 3 Conference Venue Selection
Dialogue 1：Negotiating about Conference Venue
Dialogue 2：Site Selection
Reading：Event Venue Selection
Practical Writing：Meeting Room Reservation Form
Case Study：Featured Conference Venue-Grand Hyatt Bejjing
Exercises
Unit 4 Selling and Promoting Conventions
Dialogue 1：Bargaining for a Discount
Dialogue 2：Negotiating Conference Facilities
Reading：Event Planning Services
Practical Writing：Convention Registration Form
Case Study：The intemational Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue 1：Convention Registration
Dialogue 2：Registering at Conference
Reading：Convention Registration Service
Practical Writing：Call for Conference Registration Case Study：The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue 1：Catering Arrangement for a Seminar
Dialogue 2：Confirming Catering Service
Reading：Event Catering
Practical Writing：Catering Arrangement
Case Study：The Catering Service of Shanghai Intemational Convention Center
Exercises
Unit 7 Post-conference Tour
Dialogue 1：Discussing the Itinerary of Post-conference Tour
Dialogue 2：Talking about the Itinerary
Reading：Incentive Program
Practical Writing：Post-conference Tour Itinerary
Case Study：Post-conference Tour of DEMHIST
Exercises
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Part Two English for Exhibitions
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ（Frequent Asked Questions） about Trade Show
Bibliography