包邮战略管理(英汉双语)

Part 1 Understanding strategy
Section 1 The PSRT framework
Unit 1 Introduction
1． Definitions
2． The Chinese business model
2．a． Advanced management methods
2．b． Leadership
3． The study of strategic management
4． The PSRT framework
Unit 2 Policy
1． Definitions
1．a． In government
1．b． In business
2． The responsibility for policy
2．a． The responsibility for policy formulation
2．b． The responsibility for policy implementation
3． The purposes of corporate policy
3．a． Operational parameters
3．b． Priorities and goals
3．c． Constituency communication
4． Policy and strategy
5． Changes in corporate policy
5．a． Incremental change
5．b． Radical change
6． Policy-related terms
6．a． Policy positions
6．b． Operating or managerial policies
6．c． Policy slogans
6．d． Vision
6．e． Mission
Unit 3 Strategy
1． Definition
2． The primary characteristics
2．a． Strategies are situation specific
2．b． Strategy and structure
2．c． The multi-element characteristic
2．d． The non-linear characteristic
2．e． Complexity and difficulty
2．f． Mutually reinforcing and synergistic combinations
2．g． The responsibility for strategy
3． Applications
4． Secrecy
4．a． In plus-sum situations
4．b． In zero-sum situations
4．c． Obfuscation， disinformation， and simplistic answers
4．d． Secrecy and publicly listed companies
5． Strategy-related terms
5．a． Strategic
5．b． Strategic thinking
5．c． The misuse of the term
6． Corporate and business-unit strategies
6．a． Corporate strategies
6．b． Business units
6．c． Business-unit strategies
6．d． Manufacturing and marketing strategies
Unit 4 Resources and tactics
1． Resources
1．a． Definitions
1．b． Types of resources
1．c．Applications
1．d． Combinations
2． Tactics
2．a． Definitions
2．b． Resources and tactics
2．c． Applications
Unit 5 Causality in the PSRT framework
1． Definitions
1．a． Arrows of causality
1．b． Aristotelian classification
2． Policy and policy goals
3． Strategy
4． Resources
5． Tactics
6． The relative importance of the elements
6．a． The dependent variable
6．b． The weakest or missing element
6．c． Implications
Section 2 Design and decision factors
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Part 2 Strategic elements
Section 1 Core elements
Section 2 Marketing elements
Section 3 Manufacturing elements
Part 3 Strategy formulation
Appendices