新版剑桥商务英语(初级):学生用书

Unit 1 People 4 人 1.1 Meeting people 4 与人会面 1.2 Keeping the conversation going 6 让谈话继续 1.3 Finding out about people 8 了解某人 Unit 2 Talking about companies 10 谈论公司 2.1 Describing a company 10 描述公司 2.2 Starting a business 12 创办企业 2.3 Getting product information 14 获得产品信息 Unit 3 Jobs 16 工作 3.1 Company structure 16 公司结构 3.2 Describing responsibilities 18 职责描述 3.3 Leaving a message 20 留下信息 Unit 4 Work and play 22 工作与休闲 4.1 Inviting 22 邀请 4.2 Getting to know you 24 认识你 4.3 Market research 26 市场调研 Unit 5 Revision and consolidation 28 复习并巩固 Summary 30 总结 Unit 6 Transportation 32 交通工具 6.1 Describing infrastructure 32 基础设施描述 6.2 Forms of transport 34 运输方式 6.3 Dealing with an order 36 处理订单 Unit 7 Imports and exports 38 进口和出口 7.1 Talking about industries 38 谈论行业 7.2 Talking about imports and exports 40 谈论进口和出口 7.3 Made in America 42 美国制造 Unit 8 Arrangements 44 安排 8.1 Discussing an itinerary 44 讨论日程 8.2 Dealing with correspondence 46 处理信函 8.3 Making and changing and appointment 48 预约和更改预约 Unit 9 Products and services 50 产品和服务 9.1 Services 50 服务 9.2 Describing a product 52 产品描述 9.3 Keeping the customer happy 54 让客户满意 Unit 10 Revision and consolidation 56 复习并巩固 Summary 58 总结 Unit 11 Marketing 60 营销 11.1 Projecting an image 60 设计品牌形象 11.2 Choosing your media 62 选择媒体 11.3 Choosing a promotional product for your company 64 为你们公司选择促销产品 Unit 12 Statistics 66 统计 12.1 Describing performance 66 描述绩效 12.2 Cause and effect 68 原因与结果 12.3 Presenting information 70 陈述信息 Unit 13 Money 72 钱 13.1 Negotiating the price 72 协商价格 13.2 Getting paid 74 付款 13.3 Chasing payment 76 催款 Unit 14 Socializing 78 社交 14.1 Gift-giving 78 送礼物 14.2 Planning a free day 80 自由活动日计划 14.3 Eating out 82 外出就餐 Unit 15 Revision and consolidation 84 复习并巩固 Summary 86 总结 Unit 16 Business culture and ethics 88 企业文化与商业伦理 16.1 Corporate culture 88 企业文化 16.2 Everyday dilemmas 90 日常的两难选择 16.3 A woman's place 92 女性地位 Unit 17 Meetings 94 会议 17.1 Greening the office 94 绿色办公室 17.2 Reporting 96 报告 17.3 Cutting costs 98 削减成本 Unit 18 Processes 100 流程 18.1 Talking about regulations 100 谈论规章制度 18.2 Describing a process 102 描述流程 18.3 Company history 104 公司历史 Unit 19 Conferences 106 大型会议 19.1 Finding a location 106 确定地点 19.2 Organizing the conference 108 组织会议 19.3 Presenting your product 110 介绍你的产品 Unit 20 Revision and consolidation 112 复习并巩固 Summary 114 总结 Files 116 文档 Tapescripts 125 听力脚本 Thanks and acknowledgements 135 致谢 附录：剑桥商务英语证书（BEC 初级）考试说明 136