包邮物流管理案例与分析:双语版

Part One Procurement and Supplier Management 1

Case 1 Toyota’s supplier relationship management 3

Case 2 Chemstar and Loftech 9

Case 3 FBK Industries: Supporting the Paradigm Shift in Vendor Selection

through the Use of Multicriteria Methods for Sole-Sourcing 12

Part Two Logistics Marketing Management 27

Case 4 UPS and FedEx turn focus to consumer behavior 29

Case 5 Handy Tider, Inc. 35

Case 6 DHL Logistics’s Services Marketing Mix Efforts 41

Part Three Transportation Management 49

Case 7 Coals to Newcastle 51

Case 8 H. Stevens Inc. 55

Case 9 Ocean spray-shipping products more efficiently 59

Part Four Warehousing and Inventory Management 63

Case 10 Implementing CMI at the Whitbread Beer Company 65

Case 11 Healthy & handsome Trading 70

Case 12 Freshy company 75

Part Five　Logistics Information Management 79

Case 13　Care-free Hut 81

Case 14　WorthPal Inc. 85

Case 15　Supply-Base Reduction at Rabbity 89

Case 16　Enterprise-Level Coordination at Zappos 92

Part Six　Supply Chain Management 97

Case 17　Managing Growth at SportStuff 99

Case 18　Birth of a Sweater 104

Case 19　Dell Computers: using the supply chain to compete 108

Part Seven　International Logistics 115

Case 20　Where to produce? 117

Case 21　Betty’s Brownies 120

Case 22　The Great Bite Peach Company 124

Case 23　Two Countries Compared: Switzerland and Chad 129

Part Eight　Integrated Logistics Management 133

Case 24　ESB 135

Case 25　Tastyfood 139

Case 26　Online Sales and Local Store Availability: Combining the Best of Both

Worlds, or Not? 142

Case 27　Human resource management in Humanitarian Aid Supply Chains 145

Case 28　Fast Fashion Winner from Savvy Systems 148

Case 29　LIDL Sweden 163

Appendix　A Guide to Case Analysis and Case Discussion 169

Part One Objectives of Case Analysis 171

Part Two How to prepare a Case for Class Discussion 172

Part Three How to participate in Class Discussion of a Case 174

References 176