节事活动策划与管理

基础理论篇 Basic Theory3 **章节事概述 Chapter 1The Generality of the Festival & Special Event**节节事的概念/3 The concept of the Festival & Special Event第二节节事的特点和内涵/6 Characteristics and connotation of the Festival & Special Event第三节节事的类型/11 The types of the Event18 第二章节事旅游概论 Chapter 2The introduction ofthe FSE**节节事旅游的基本概念和特点/18 The basic concept of FSE第二节节事旅游的作用/21 The functions of FSE第三节节事旅游的类型及开发原则/23 The types and development of the FSE28 第三章节事旅游的旅游者、旅游产品及旅游产业 Chapter 3Tourists，Tourism Products and Tourism Industry of Event Tourism**节节事旅游的旅游者/29 Tourists of Event Tourism第二节节事旅游的旅游产品/32 Tourism Products of Event Tourism第三节节事旅游的旅游产业/37 Tourism Industry of Event Tourism45 第四章节事研究与发展 Chapter 4The research and development of FSE**节节 事 研 究/45 The research of FSE第二节国外节事研究及其发展/48 The research and development of FSE in foreign country第三节国内节事研究及其发展/53 The research and development of FSE in our country目录 活动策划篇 Activity Planning61 第五章节事活动策划的基本流程 Chapter 5Basic Process of Event Planning**节节事活动策划概述/61 Overview of Event Planning第二节节事活动策划的内容、流程、方法/65 Content，Process and Method of Event Planning第三节节事活动策划的作用、特点、理念及原则/71 Function，Characteristics and Principles of Event Planning77 第六章节事活动策划的可行性分析 Chapter 6The feasibility analysis for the festival activities planning**节可行性分析的概述/78 An overview of the feasibility analysis第二节节事活动可行性分析的流程与内容/80 Festival activities in the process of feasibility study and content第三节节事活动的可行性市场分析/83 The feasibility of the festival activities market analysis89 第七章节事活动的形象策划 Chapter 7Festival and Events Tourism Image Planning**节旅游节事主题形象策划/89 Festival and Events Tourism Theme Image Planning第二节节事旅游品牌管理/100 Festival Tourism Brand Management118 第八章节事活动的营销策划 Chapter 8Festival activities of marketing planning**节市场营销策划概述/118 Marketing planning overview第二节目标市场分析/123 Targeted Marketing Analysis target market analysis第三节营销策划方案的设计/125 The design of the marketing planning scheme第四节公共关系策划和宣传推广/131 Public relation planning and marketing141 第九章节事活动策划案的编写 Chapter 9Documents Writing of Events**节节事策划案的作用与种类/141 Function and type of Event Planning Scheme第二节节事策划案的基本范式与内容/143 Structure and Content of Event Planning Scheme第三节节事活动策划案的撰写/145 Writing of Event Planning Scheme活动管理篇 Activity Management153 第十章节事活动的组织结构策划 Chapter 10Organization Structure of Event**节节事活动的组织结构设计/153 Organization Structure Planning of Event第二节节事活动项目团队管理/158 Project Team of Event第三节节事活动组织沟通和冲突管理/164 Communication and Conflict Management of Event175 第十一章节事旅游的项目进度管理与时间节点控制 Chapter 11The Project Schedule Management and Time Nodes Control of Festival and Events Tourism**节节事旅游的项目进度管理/176 The Project Schedule Management of Festival and Events Tourism第二节节事项目活动的时间节点控制/190 The Time Nodes Control of Festival and Events Tourism197 第十二章节事活动的财务管理与成本控制 Chapter 12Financial management and cost control of Events**节节事活动的财务管理概述/197 An overview of the financial management of Events第二节节事活动的财务成本控制/200 Financial cost control of Events第三节节事活动的财务评估/206 Financial evaluation of Events节事活动篇 Festival & Event217 第十三章西方传统节事活动 Chapter 13Traditional Event Activities**节西方传统节事活动/217 Western Traditional Event Activities第二节近代节事活动/228 Event Activities in Modern Times第三节涉外节事活动常用语/232 Useful Expressions of Event Activities in Foreign Affairs236 第十四章中国传统节事活动 Chapter 14Chinese traditional festival activities**节中国古代节俗活动/236 The Festival activities in ancient China第二节中国近现代节事活动/242 The Festival activities in modern China250 第十五章现代节事活动 Chapter 15Modern festival activities**节体育类节事活动/250 Sports Festival activities第二节艺术类节事活动/256 Arts Festival activities第三节展览类节事活动/261 Exhibition Festival activities第四节民俗类节事活动/266 Folk Custom Festival activities第五节其他节事活动/270 The other Festival activities277 阅读推荐 Reading Recommendation 279 参考文献 References