包邮商务英语应用文写作

Unit 1 Memos
1.1 The Layout of Memos
1.2 The Planning of Memos
1.3 The Tone of Memos
1.4 Presentation of Content
1.5 Effective Memo Checklist
1.6 Sample Memos
1.7 Notes
1.8 Communication Laboratory
Unit 2 Notices
2.1 Formats of Notices
2.2 The Layout of Notices
2.3 How to Write a Notice
2.4 Sample Notices
2.5 Notes
2.6 Communication Laboratory
Unit 3 Invitations
3.1 Categories of Invitations
3.2 The Layout of I nvitations
3.3 Sample Invitations
3.4 Notes
3.5 Communication Laboratory
Unit 4 Toasts
4.1 The Layout of Toasts
4.2 The Planning of Toasts
4.3 The Tone of Toasts
4.4 Presentation of Content
4.5 Effective Toast CheckI ist
4.6 Sample Toasts
4.7 Notes
4.8 Communication Laboratory
Unit 5 Minutes
5.1 The Layout of Meeting Minutes
5.2 Do’S and Don’ts in Meeting Minutes Writing
5.3 Sample Minutes
5.4 Notes
5.5 Communication Laboratory
Unit 6 Itineraries
6.1 The Layout of Iti neraries
6.2 The Planning of Itineraries
6.3 The Tone of ltineraries
6.4 Presentation of Itineraries
6.5 Effective Itinerary Checklist
6.6 Sample Itineraries
6.7 Notes
6.8 Communication Laboratory
Unit 7 Forms and D iagrams
7.1 Types of Forms
7.2 Types of Diagrams
7.3 Notes
7.4 Communication Laboratory
Unit 8 Proposals
8.1 Introduction
8.2 The Parts of a Proposal
8.3 Sample Proposals
8.4 Notes
8.5 Communication Laboratory
Unit 9 Reports
9.1 Categories of Reports
9.2 Steps of Report Writing
9.3 The Layout of Reports
9.4 Sample Reports
9.5 Notes
9.6 Communication Laboratory
Unit 10 Articles
10.1 The Format of Business Articles
10.2 Four—Step Approach for Article Writing
10.3 Writing Guide
10.4 Sample Articles
10.5 Notes
10.6 Communication Laboratory
Unit 11 Business Advertisements
11.1 Categories of Advertisements
11.2 Components of Advertisement Copy
11.3 English in Advertising
11.4 Sample Advertisements
11.5 Notes
11.6 Communication Laboratory
Unit 12 Business Profiles
12.1 The Layout of Business Profiles
12.2 Sample Business Profiles
12.3 Notes
12.4 Communication Laboratory
Unit 13 Resumes and Letters of Appl ication
13.1 Resumes
13.2 Letters of Application
13.3 Nores
13.4 Communication Laboratory
Unit 14 Certificates and Credentials
14.1 The Layout of Certificates and Credentials
14.2 Sample Certificates and Credentials
14.3 Notes
14.4 Communication Laboratory
Unit 15 Public Signs
15.1 The Layout of Public Signs
15.2 The Planning of Public Signs
15.3 The Tone of Public Signs
15.4 Presentation of Public Signs
15.5 Effective Public Sign CheckIist
15.6 Sample Public Signs
15.7 Notes
15.8 Communication Laboratory
Unit 16 Questionnai res
16.1 The Steps Required to Design and Administer a Questionnaire
16.2 Points Considered when Writing and Interpreting Questionnaires
16.3 Sample Questionnaires
16.4 Notes
16.5 Communication Laboratory
References